A Year of Renewal at the 2014 Digital Newfronts
During the 2014 Digital Newfronts, one thing became clear: digital players have to spend like a TV network and produce TV-like content to compete for TV ad dollars.
According to Ad Age, “In the past, the NewFronts have felt haphazard, with lots of proposed shows thrown at the wall to see what sticks. By contrast, this was the year of the renewal.”
Read more about the biggest Newfronts trends in Ad Age!