Blogs

Originally posted on MediaPost  By Larrisa Faw When Pepsi’s Brad Jakeman commented during the ANA conference in Orlando how he is tired of “sitting in agency meetings with a whole bunch of straight, white males,” he acknowledged an unaddressed truth within the ad world. African-Americans, for instance, represent less than 6% of the industry. Now, the…

In honor of AD Club’s diversity campaign, i’mPART, we are asking several industry leaders for their thoughts on the importance of diversity in our industry and what can be done to be more inclusive. As a diversity advocate and the founder of The 3% Conference, which was created in response to the alarming statistic that…

We’re excited to share that today The AD Club and i’mPART, our diversity initiative, have launched a campaign to highlight the importance of diversity not only within the advertising, marketing and media space, but also throughout the world. Will you be a part of spreading the word of this important cause? Take part by going…

In honor of i’mPART, AD Club’s diversity campaign that launches today, we asked several industry leaders about the importance of diversity in our industry and why they feel compelled to help raise awareness about the benefits of a more diverse advertising world. Sandra Sims-Williams, Chief Diversity Officer of Publicis, has played an integral role in…

Oringally Posted on Digital SignageToday By Jeff Gunderman, President, EYE Corp Media Thirty years ago on Oct. 21, 1985, the “Back to the Future” franchise was born. The three-part series began with time travel into the past, but in “Back to the Future Part II,” Doc and Marty traveled to 2015, where the movie predicts…

By Jeff Beer Originally posted on Fast Co. Create Industry leaders talk about advertising and the LGBT audience, how brands should be engaging the community in the coming years, and more. One thing that can consistently spark an outbreak of flop sweats among most marketers is the ongoing challenge of keeping up with the pace…

By Jennifer Risi is Managing Director, Ogilvy Media Influence; Head of Media Relations, North America at Ogilvy Public Relations Five years ago — during the height of the social media marketing revolution — many experts predicted the end of earned media — influence gained through non-paid channels. Fast-forward to today and earned media is more important…

Last week, The AD Club of New York took another look into the latest trends impacting our field, specifically the beauty industry. Senior editor of Yahoo Beauty, Joanna Douglas facilitated the discussion featuring Co-Founder & CEO of Stowaway Cosmetics, Julie Fredrickson, and Media Communications Manager of Unilever USA, Katie Willoth. Fredrickson and Willoth  both addressed their campaign…