Blogs
12th Annual Futures Competition
Last week we hosted our 12th Annual Advertising Futures Competition to honor our commitment to professional development across the industry. 16 agencies partnered with 16 different high schools to create an anti-bullying campaign and encourage pre-teens and teens to stand against bullying. To share the stats: The brief, I Am A Witness, was provided by…
Read MoreUniWorld Group (UWG) to Unveil White Paper on the Emotional and Rational Mindsets of Multicultural Consumers
A new white paper, titled “Both Head and Heart,” will be unveiled during Advertising Week XII September 28-October 2 in New York City. The paper will be presented by Monique L. Nelson, Chair and CEO, UWG, one of the country’s leading multicultural agencies, and Jeff Yang, SVP, Multicultural Consulting Lead, The Futures Company, a strategic insight and…
Read MoreHere’s What You Missed At ADTHINK
At the last ADTHINK, we heard from Gina Waldhorn, Co-founder of Evol8tion, who questioned three innovative entrepreneurs Canvs, Msg.ai, and Wrapify, about what happens when brands and startups come together. With the help of our well-regarded panelist: Timothy Hubbell, Director, Brand Marketing, ESPN; Elliot Lum, VP Strategic Marketing, Sony Music (Columbia Records); and, Kate Worthey,…
Read MoreKey Takeaways from Redefining: Talent
Redefining: Talent was one of many panels held during Advertising Week where each of the speakers explored how the industry is adapting and shifting to the new talent landscape. Moderator Amy Farley of Fast Company opened the event by welcoming the panel, which included Justin Gignac of Working Not Working, Sophie Kelly of The Barbarian…
Read MoreHere's What You Missed At THE BREAKFAST CLUB: THOUGHT LEADER SERIES
On Wednesday, September 16th, our moderator Jeremy Gilbert, Director of Strategic Initiatives from The Washington Post asked our panel Paul Berry, CEO/Founder of RebelMouse, Kathy Leech, Executive Director, Corporate Brand & Advertising at Comcast, and John Nitti, Chief Investment Officer at ZenithOptimedia Worldwide about leadership and what being a leader means to them. The panel discussed the need…
Read MoreYou're Invited – Brands Talk Beauty Marketing Tomorrow at The Verticals Breakfast!
OUTFRONT Media Launches Dynamic Cloud-Based Digital Out-of-Home Signage at New 34th Street – Hudson Yards Station
Initial advertisers include Foursquare, Lionsgate, Turner, JetBlue, CBS, and Coach OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the US, has introduced the future of consumer engagement within out-of-home advertising: sleek, elegant, app-powered digital smart displays throughout the New York City Metropolitan Transportation Authority’s all new 34th Street – Hudson…
Read MoreWhat Amy Poehler's Smart Girls Ask campaign says about the gender gap problem
By Gina Grillo Originally posted on Fortune. As it continues to widen, young women and girls should be encouraged now more than ever to make their voices heard. We saw some of the smartest women and men in Hollywood get the chance to be substantive on the red carpet last week at the Emmy’s, thanks…
Read MoreHonda Brings 'The Power of Dreams' to Life With Two-Minute Commercial Created by Stop-Motion Artist and Influencer PES
Capitalizing on Honda’s established, strong brand identity and its core belief in “The Power of Dreams,” the company is launching a two-minute commercial, “Paper,” during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to…
Read MoreQ&A with Wakey!Wakey!'s Michael Grubbs!
In honor of Wakey!Wakey!’s new single, “Homeless Poets,” and our REDEFINING:Talent panel tonight during Advertising Week, we sat down with Wakey!Wakey!’s Michael Grubbs, who was at our last Redefining panel, REDEFINING:Music back in July to ask him what it felt like to perform again with his old friend and AD Club Member Gene Back, how…
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