Blogs

In advance of our 8th Annual OOH:NOW Conference next week, we asked some of our speakers about their perspective on how we should be making the most of OOH and it’s technology, where it’s going and more. See what OOH:NOW speaker Cory Pearson of Haworth Media had to say on the state of Out-Of-Home today! What…

By: Outfront Media OUTFRONT ON Smart Media combines the visual impact of outdoor with the dynamism of digital smart billboards. Our new intelligent and connected inventory is transforming the way content is delivered and experience​d in the physical world. The ON Smart Media platform is a cloud-based, app-driven ecosystem that will integrate hardware, software, content and data to…

The AD Club Board of Directors invites you to kick-off your holidays at our last event of the season, the AD Club’s annual Holiday Party on December 3rd at 6pm. Join us for a not-to-miss evening with live music from DJ Hesta Prynn and our silent auction. Auction items, among others, include: It’s time to…

By: Vector Media Pay-per-click online ads may yield high click rates, but we all know half of those aren’t actually true impressions as much as they are computer-generated bots. A 130ft billboard, like one of Vector Media’s on the Vegas Strip, however, is guaranteed to have hundreds of thousands of eyes land on it. So…

By Richard S. Eisert and Truan Savage Ad blocking software has long been a concern of agencies, marketers and publishers, but recent developments (particularly the expansion of ad blocking technology to the mobile environment) have pushed the issue to the forefront. Now both marketers and publishers are beginning to fight back. On the more aggressive…

Last week the Ad Club had the pleasure of hosting an exciting panel of political strategists and marketers at our most recent Breakfast Club where the topic was “The Marketing of Politics and Policy”. Moderated by Lois Romano, Editor of The Washington Post Live, the panel was a who’s who of political strategy, technology, crisis…