THE CREATIVE MINDS BEHIND OREO'S BRAND EVOLUTION

On November 13th, The ADVERTISING Club of New York will honor Dana Anderson, SVP, Chief Marketing Officer of Mondelez International as the 2014 Advertising Person of the Year. Check out today’s timely Fast Company article, which recognizes the brilliant creative power behind Oreo’s brand evolution. THE STORY OF OREO: HOW AN OLD COOKIE BECAME A MODERN MARKETING…

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Reflections of a Young Advertising Professional

As The AD Club concludes the third week of the A&M Series, a seven-week course offering presentations from masters of the industry who are redefining our business, audiences have already gained tremendous insights and access to some of the brightest minds in advertising and marketing. Kicking off the series on October 7th, Michael Duda, Chief Executive Officer of Johannes Leonardo,  discussed the…

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Congratulating The 2014 Adweek 50!

Each year, Adweek selects an esteemed group of “movers and shakers” who are influencing the world’s top brands. This year, we were thrilled to see so many AD Club members, sponsors, and friends represented in this impressive group of individuals, who are working tirelessly to making this industry a better and more innovative place. Congratulations to this year’s…

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