Blogs

This month, The AD Club asked a handful of valued thought leaders in the industry this question: What’s new in holiday marketing? With e-commerce holiday sales set to increase 16.6% this year, up from $61 billion in 2013, marketers everywhere are trying to make the most of the holiday season. What are some new practices, ideas,…

Check out the agenda to date here.

Last Thursday, The AD Club and friends celebrated Dana Anderson, SVP, Chief Marketing Officer of Mondelez International and 2014 Advertising Person of the Year. The Martin Agency, Wieden+Kennedy and MediaVest presented their pitches for “how to best honor” Dana. To honor this unique and notable star with an extraordinary sense of humor, The Martin Agency…

During the holidays, consumers are surrounded by calls to charitable action and brands often take advantage of the season of giving. For example, this year Target and TOMS have teamed up to create a line of gifts that follows the TOMS “One for One” model, which will donate one item to an individual in need with every one purchase. It’s…

The Race to “Win” Christmas By Nadine Young, Chief Strategy Officer, Vizeum US The holidays are upon us again, and as a Brit who’s lived in this country for over eight years, I’m struck once more by the different approaches major retailers take to their seasonal messages on both sides of the pond. In the…

Coming into the seventh and final week of the A&M Series, a course offering presentations from masters of the industry who are redefining our business, audiences have gained tremendous insights and access to some of the brightest minds in advertising and marketing. On October 21st, Kris Magel, Chief Investment Officer, Initiative, discussed the key trends in media today from an agency perspective.…

The AD Club was thrilled to see this Fast Company article, which highlighted Tristan Walker: a bold entrepreneur with a radical startup, a Silicon Valley celebrity, and an African-American in tech. The lack of minority representation in Silicon Valley and Madison Ave alike is an issue close to The Club’s heart and one that deserves attention from those…

The AD Club was thrilled to join nearly 3,000 marketers that came together in Orlando, FL for the ANA Masters of Marketing Conference to discuss hot topics like brand purpose, data, programmatic, native advertising, brand crises, and more. The event presented fascinating perspectives on the industry from speakers like Mark Addicks, CMO of General Mills; Dolf Van…

The 2014 Young Innovators Award, supported by Google and The AD Club of New York, is looking for some great ideas, and to give one innovator accolades, an experience with a Google Executive and a cash prize of $5,000. The contest is for geniuses under 30 years old, from any walk of life. Contestants can simply…

As The AD Club concludes the fourth week of the A&M Series, a seven-week course offering presentations from masters of the industry who are redefining our business, audiences have gained tremendous insights and access to some of the brightest minds in advertising and marketing. On October 14th, Ann Green, Senior Partner, Client Solutions and Innovation at Millward Brown, discussed the fundamentals of the…