Blogs
Adopting a Short-term Marketing Strategy to Succeed in ‘24
From Peder Terjesen, Sales Director, Agency Partnerships, Alliant Amid an ever-changing marketing landscape facing financial uncertainty, shifting customer behaviors, and new regulations to follow, marketers must remain flexible without losing their brand identity. An uncertain outlook means that the traditional annual marketing roadmap doesn’t offer the same utility. Marketing in 2024 will require a…
Read MoreMeet the 2023 Fellow – Mel-Lisa Saunders
Meet the Fellow — Mel-Lisa Saunders “Success is, liking yourself, liking what you do, and liking how you do it.” –Maya Angelou Being a proud graduate of Baruch College in New York with multiple years of highly-dynamic experience in advertising, Mel-Lisa, a Jamaican born immigrant is emerging as a trailblazer in the industry. She’s worked…
Read MoreRising to the Challenge of Change
The advertising world as we know it is being challenged by forces in the industry and the world at a pace we’ve never seen before. From embracing new technologies and sustaining a healthy hybrid workforce, to meeting zero emission goals while tackling the day to day, how are companies adapting to keep their people, products,…
Read MoreAdapting to New Technologies to Address Client Needs
Maria Breza, VP, Data Platform Operations shares what new technologies and related skills SXM Media has adapted most recently to address client needs. Across the podcasting industry, measurement, especially around brand safety and suitability, remains a barrier to entry for more brands entering the space. One tool we’ve just launched is a first-to-market brand…
Read MoreRising to the Challenge of Change
Q&A with Christine Shoaf, Chief Global Client Officer, Momentum Worldwide What new technologies and related skills has your company adapted most recently to address client needs? We have been using the sustainability tool TRACE on a global basis for a little over a year. We now have benchmarks for how the brand experiences we…
Read MoreMeet the 2023 Fellow – Claudene Roye
Meet the Fellow — Claudene Roye “Wherever life takes me that’s where I will go.” Claudene is currently a Marketing Analyst at JetBlue. In her role, she assesses, analyzes, tests and executes promotional campaigns. Additionally, Claudene undertakes a supplementary responsibility of evaluating the competitive landscape within the airline industry. This entails analyzing the promotional endeavors…
Read MoreMeet the 2023 Fellow – Kay Prince
Meet the Fellow — Kay Prince “Most great people have attained their greatest success just one step beyond their greatest failure.” — Napoleon Hill With 7 years of expertise in digital marketing across diverse sectors like adtech, martech, and fintech, I bring a proven history of catalyzing success for various businesses. My forte lies in…
Read MoreMeet the 2023 Fellow – LeAndra Langhorne
Meet the Fellow — LeAndra Langhorne “Never dilute your voice. I’m here for a reason and I have something to say, and that’s why they called me.”— Issa Rae LeAndra has always been obsessed with storytelling. So, she is proud to be a part of the creative team at McCann Worldgroup where she can combine…
Read MoreMeet the 2023 Fellow – Kristen Hsu
Meet the Fellow — Kristen Hsu “If my mind can concieve it and my heart can believe it, then I can achieve it.” – Muhammad Ali Kristen is an Associate Director on the Measurement Science team at Samba TV. Her role spans a diverse clientele encompassing agencies, brands, and publishers across various industries. Kristen translates…
Read MoreMeet the 2023 Fellow – Sofía Estay
Meet the Fellow — Sofía Estay “I belong everywhere I go, no matter where it is or who I’m with, as long as I never betray myself.”— Brené Brown Sofia Estay is a manager at Amazon Ads where she leads and develops a team of 8 Account Managers across top Consumer Healthcare accounts. She is…
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