Blogs
Ready or Not, Here They Come
Is your organization ready for the social movement of our lives – The New Longevity? People now live longer, healthier lives and possess – and spend – more wealth than prior generations: · 35% of the U.S. population is 50+ (117 million); they are projected to grow to 132 million by 2030. · 75%…
Read MoreMeet the 2023 Fellow – Ashley DeLeon
Meet the Fellow — Ashley DeLeon “I really think a champion is defined not by their wins but by how they can recover when they fall.” – Serena Williams From Office Administrator at Dentsu to the role of Event Manager, Ashley has woven an inspiring professional journey. Elevating from orchestrating seamless office dynamics, she spearheaded…
Read MoreMeet the 2023 Fellow – Domenica D’Ottavio
Meet the Fellow — Domenica D’Ottavio “The happiness of your life depends upon the quality of your thoughts.” – Marcus Aurelius Domenica D’Ottavio is the Associate Director of Digital PR at Journey Further, where she brings an exceptional track record of creating and implementing cutting-edge PR strategies for a diverse clientele across industries. With a…
Read MoreMeet the 2023 Fellow – Jody-Ann Crooks
Meet the Fellow — Jody-Ann Crooks “The world is your catwalk, so just remember this when you’re out there.” — RuPaul A proud Jamaican native, Jody is a strategic out-of-the-box thinker dedicated to achieving brand goals and pushing innovation. She is currently a Group Account Supervisor at McCann Health New York, an IPG Health company.…
Read MoreMeet the 2023 Fellow – Fatima Chaudhry
Meet the Fellow — Fatima Chaudhry “Verily, with hardship comes ease” – Quran 94:6 Fatima is a dedicated business intelligence enthusiast with experience in performance analytics, business strategy & advertising technology solutions. She joined Initiative in 2019 and has since served as an analytics lead for clients across verticals including auto-retail, technology/software, pharmaceutical and retail.…
Read MoreTV Advertising Unwrapped: Your Guide to A Successful 2023 Holiday Season
‘Tis the season for advertisers to kickstart their holiday campaign planning, and with an estimated 1.328 trillion in holiday sales on the horizon for brands this year, the stakes are undeniably high. Yet, in the midst of fierce competition, fully capitalizing on this golden opportunity poses quite a challenge. To stay one step ahead of…
Read MoreAI for Creativity
AI Is Good For Creativity, Too Ask an advertiser where they are employing or plan to employ AI and the answer is “almost everywhere.” From crunching vast sets of data, optimizing messages, finding the best target audience and media placements and writing copy, AI is now an integral part of nearly every element of advertising.…
Read MoreGlobal Advertising Ecosystem
Q&A With Ryan Enoch, SVP of Strategy NY, Momentum Worldwide With a continuous rise of inflation – the advertising ecosystem is bound to have lasting effects. How has your brand or agency worked around this global issue, when it comes to ad spend and planning? We have seen shifts in where and how…
Read MoreBuilt to Last with 360° Sustainability
Built to Last with 360° Sustainability By Colossal Media In a business where our proudest hand-painted achievements are all ephemeral, it’s the relationship with our craft, our partners, and our neighborhoods that endures. While we’re reducing our carbon footprint, we’re strengthening community bonds and creating indelible memories. Colossal Media was founded on a rich artistic…
Read MoreIcon – Marc Pritchard
“My focus every day is on being as useful as possible with whomever I engage.” As top brand builder and P&G veteran for more than four decades, Marc Pritchard believes in the power of brands to be a force for growth through serving people with the best-performing products while being a force for good through…
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