Blogs
Pandemic Accelerates Tech Adoption Among Consumers: How Retailers Are Keeping Up
Metaverse, NFT, AI, VR, crypto, these once seemingly farfetched tech concept are ubiquitous in this year’s CES, taking place in Vegas and attended by thousands of attendees all over the world from the comfort of their homes. If you are still skeptical about virtual reality, this is your cue to take a moment and realize, you are already in it.
Read More4 Helpful Hints to Elevate Your Digital Out-of-Home Creatives
4 Helpful Hints to Elevate Your Digital Out-of-Home Creatives From Julia Lombardo, Vistar Media
Read MoreFive Actionable Takeaways for Combining your DEI Efforts with Learning and Development
Diversity, equity and inclusion are words we are hearing much more often these days, and cultivating a culture of DEI to recruit and retain talent is a challenge many organizations are facing, especially during The Great Resignation. Let’s break this down to think about what DEI means in a simple
Read MoreBest Brand Campaign Of The Year, Future of Brick-and-Mortar, AI and More
Q&A with Lisa Gramling, SVP, Research Innovation & Intelligence, NA, Momentum Worldwide
Read MoreCo-creation will be the new KPI | 2022 Predictions
Q&A with Eric Jacks, Chief Strategy Officer, Collab
Read More2022 Predictions with VMLY&R NY’s Chief Creative Officer
Q&A with Carly Johnson, VP, Director of Strategy, NA, Momentum Worldwide
Read MoreHoliday Retail Trends Shaped by the Pandemic
Q&A with Carly Johnson, VP, Director of Strategy, NA, Momentum Worldwide
Read MoreICYMI: 18th Annual Ad Futures Pitch Competition
ICYMI: 18th Annual Ad Futures Pitch Competition The Advertising Club of New York’s Foundation hosted its 18th Annual Ad Futures Pitch Competition on October 18th, 2021. Every year the Foundation partners with NYC high schools and Virtual Enterprise by challenging students to create an ad campaign from a brand brief provided by The AD Council. The partnership was created…
Read MoreApproaching Retail & Consumer Demand this Holiday Season – What Remains and What Goes
The ecosystem for brands will continue to fragment and the metaverse will only open it up further. Simple, strong brand propositions will help brands during this noisy period. Product differentiation is waning for most categories and the volume of messages coming from brands is increasing, so it will be more important than ever for a brand to explain their POV, their reason for being, and their unique benefits in easily digested, and memorable ways.
Read MoreThree Key Strategies To Approach Retail & Consumer Demand this Holiday Season
With the 2021 holiday season around the corner, shopping is already in full swing. Whether shoppers are just beginning to research or already purchasing gifts, it comes as no surprise that many have decided to do more shopping online this year. In fact, more than 70% reported that their shopping journey involved online touchpoints and 61% that are planning to shop for the holidays say they plan to do more online this season.
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