Blogs
SXSW 2019 Learnings From The ADVERTISING Club of New York's i'mPART Fellows
Thoughts from Sindhuri Bhimavarapu, Strategy Supervisor, OMD… 1. In one word, how would you describe your experience at SXSW this year? Inspirational. 2. What’s the hottest/most prominent topic being discussed at SXSW this year? It seems like VR was a common theme across SXSW this year, but personally I thought the topic of mental wellness in…
Read MoreThe Professional Journey of Danielle Koffer, Chief Client Officer |Mindshare US
Danielle Koffer, Chief Client Officer, Mindshare US If you had to choose one specific creative piece (can be a song, photo, artwork, movie, play, etc.) that best reflects your professional journey, what would that be and why? I remember watching the movie Baby Boom when I was younger and thinking about what it must be…
Read MoreThe Professional Journey of Laurel Rossi, CMO | OMD USA
Laurel Rossi, CMO, OMD USA If you had to choose one specific creative piece (can be a song, photo, artwork, movie, etc.) that best reflects your professional journey, what would that be and why? Since I love comedy, I thought I’d take a more humorous approach to IWD by likening my career to The Devil…
Read MoreThe Professional Journey of Elyssa Gray, VP Brand | Betterment
Elyssa Gray, VP Brand, Betterment If you had to choose one specific creative piece (can be a song, photo, artwork, movie, play, etc.) that best reflects your professional journey, what would that be and why? There’s no easy, winning ticket to professional success in advertising: no one skill or experience has made my career. So, I…
Read MoreThe Professional Journey of Jeremi Gorman, Chief Business Officer | Snap Inc.
Jeremi Gorman, Chief Business Officer, Snap Inc. If you had to choose one specific creative piece (can be a song, photo, artwork, movie, play that best reflects your professional journey, what would that be and why? Life is a Highway by Tom Cochrane. What was the turning point, or most important moment, in your career?…
Read MoreThe Professional Journey of Barbara Pelham, VP, Global Partnerships | Verizon Media
Barbara Pelham, VP, Global Partnerships, Verizon Media If you had to choose one specific creative piece (can be a song, photo, artwork, movie, play that best reflects your professional journey, what would that be and why? The song I selected is Miley Cyrus’s song “The Climb.” I started my journey in direct marketing focused on…
Read MoreCCPA UPDATE: PREPARING FOR THE CCPA – 10 THINGS YOU CAN TACKLE NOW
Written by: Richard Eisert, Gary Kibel, Vivian Byrwa and Avinoam Shefa While the California Consumer Privacy Act (CCPA) promises to bring significant change to the way some businesses collect and use personal information from consumers, the exact scope of that change remains unclear, pending further action by the California Attorney General and Legislature. However, the…
Read MoreThe California Consumer Privacy Act
Written by: Richard Eisert The California Consumer Privacy Act (CCPA), a comprehensive state privacy law that was passed and amended in 2018, is at the forefront of a rapidly changing privacy landscape in the U.S. The CCPA broadly governs how businesses doing business in California handle personal information relating to Californian residents. It grants rights…
Read MoreAD Club Members Spill The Beans: Super Bowl Commercials 2019
Get ready to watch the 2019 Super Bowl on Sunday, February 3, 2019 at 6:30PM (ET)! As a way to prepare for the madness, we asked our members to predict top themes and categories that will be shown this year. Check it out!
Read More“Icons, Rock Stars, and Innovators” Golden Age of Black Advertising
For much of the 20th century, the African-American image in ads was rare, subservient or worse. Blacks were disregarded as consumers, and the doors to the advertising profession were largely closed, according to Jason Chambers, a professor of advertising at the University of Illinois and author of “Madison Avenue and the Color Line A key…
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