Blogs
2019 Predictions from Pete Favat, Chief Creative Officer | Deutsch North America
Pete Favat, Chief Creative Officer | Deutsch North America What does the future of award shows look like? With the proliferation of award shows and categories and entry prices on the rise at the same time, agency margins are getting squeezed. I think, at this point, award shows need to create more value…
Read More2019 Projections by John Patroulis, Worldwide Chief Creative Officer | Grey
John Patroulis, Worldwide Chief Creative Officer| Grey What will be the biggest shift in your approach to creativity in 2019 and why? Every creative knows big, complex problems are best solved with simple ideas. So we answered the big, complex issues facing our (and our clients) business in the simplest way possible…
Read More2019 Predictions from Nick Law, Chief Creative Officer | Publicis Groupe
Nick Law, Chief Creative Officer, Publicis Groupe | President, Publicis Communications This year, the biggest shift in my approach to creativity is starting with the agency model that makes the right work possible. We need to create new things so we need new capabilities. If agencies don’t learn how to incubate and stand-up new capabilities,…
Read More2019 Predictions from Gerry Graf, Founder/ Chief Creative Officer | Barton F. Graf
“Great creative ideas sell tons of stuff and build long term love for brands. It’s a fact. And the industry’s edge has always been the quality of our ideas. But traditionally, coming up with great ideas takes time and crafting the finished product usually takes more time and more money. No one has that time…
Read More2019 Predictions from Chris Weil, CEO & Chairman | Momentum
Chris Weil, CEO & Chairman | Momentum As the role of agencies continues to shift, and brands reevaluate their marketing models (eg. the trend to move resources in-house) what can the ad industry do to showcase its value in new ways this year? The in-housing conversation has gotten louder but by no means…
Read More2019 Predictions from Geoff Edwards, Co-Founder| SATURDAY MORNING
Geoff Edwards, Co-Founder | SATURDAY MORNING What does the future of award shows look like? Hopefully different than the last 100 years. I don’t have a crystal ball however I do believe the future of award shows will be lead by creativity, innovation and transcend categorization. For starters, the entire model may change.…
Read More2019 Predictions from Debbi Vandeven, Global Chief Creative Officer | VMLY&R
Debbi Vandeven, Global Chief Creative Officer | VMLY&R As the role of agencies continues to shift, and brands reevaluate their marketing models (e.g. the trend to move resources in-house) what can the ad industry do to showcase its value in new ways this year? The key to proving our value is to absolutely embrace the…
Read MoreACNY Intern Highlight: Erinn Fontno
Name: Erinn Fontno School: Montclair State University ’18 Major: Psychology ACNY Intern 2017: UWG, Project Management Current Job: Associate, Resource Management at Heartbeat “The ACNY Internship was the program I never knew I needed. My experience with the program has truly been life changing. This program places its students in the top agencies within the…
Read More2019 Predictions from Chris Beresford-Hill, CCO | TBWA\Chiat\Day
Chris Beresford-Hill, CCO | TBWA\Chiat\Day | What will be the biggest shift in your approach to creativity in 2019 and why? After one year in the CCO position, I have seen that the way we treat each other at the agency correlates with the success of the work. For example, if you’re nervous…
Read MoreCES Learnings from Sarah Martinez, VP & Industry Lead, Retail | Verizon Media
Sarah Martinez | VP & Industry Lead, Retail, Verizon Media | In one word, how would you describe your experience at CES this year? Transformational What’s the hottest/most prominent topic being discussed at CES this year? What did you learn about it? 5G takes the cake at CES this year. When it comes to retail…
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