Speakers
Graham Candy, Partner and Chief Strategy Officer, Angry Butterfly
Graham is partner/chief strategy officer at Angry Butterfly, a full-service, proudly independent, strategic and creative consultancy.
Graham studied his PhD in Cultural Anthropology, examining youth and online gaming culture. He has 10+ years marketing and research experience and has led insights + strategy at two 100+ person agencies. Graham has been the strategic lead for clients including IKEA, TD Bank, General Mills, and Dairy Farmers of Canada.
Graham is also a grand prix winner at the Canadian Magazine awards, a cited academic author (FOCAAL, Fast Capitalism), an invited speaker at UC Berkeley and a CGS doctoral scholarship awardee.
Nadia Masri, Founder & CEO, Perksy
Nadia Genevieve Masri is a 4-time founder, Forbes 30 Under 30 headliner, TEDx Speaker, and the CEO & Founder of Perksy.
With a fresh take on understanding the habits, behaviors, and preferences of Gen Y and Z consumers, Nadia is redefining market research for the mobile generation by making feedback the favorite form of engagement.
Prior to Perksy, Nadia founded 3 other companies before studying psychology and marketing at Harvard, which she left early to build Perksy. Nadia is passionate about product innovation, design, and neuroscience.
When she isn’t studying human behavior, you’ll find her speaking at conferences or hosting workshops for Fortune 500 brands.
@nadiagenmasri
@getperksy
Jamie Pete, SVP of Client Development, Perksy
Joi Ruud, Senior Business Manager of Global Growth Innovation, Edgewell Personal Care, the innovative CPG behind brands like Schick, Edge, Banana Boat and Jack Black
Joi is a beauty brand visionary who lives to take the road less traveled. Joi started her career in global marketing at Avon Products, holding positions on the company’s billion dollar skincare business and Avon’s first internal startup, mark. After moving to Germany for love, Joi’s entrepreneurial spirit led her to join the founding team of a luxury skincare startup headquartered in the Alps and led by pioneers of the all-natural G-beauty movement. Joi has also consulted to several beauty startups and disruptors around the world from New York to Hong Kong to Montreal. Today Joi is a mother of 3 and leads Global Growth Innovation at Edgewell Personal Care, the innovative CPG behind brands like Schick, Edge, Banana Boat and Jack Black.
Musa Tariq, Chief Marketing Officer, GoFundMe
Musa joined GoFundMe in January 2021 to further build the GoFundMe brand and drive the company’s marketing and communications functions. Prior to GoFundMe, Musa was global head of marketing for Airbnb Experiences where he drove brand awareness and adoption of that rapidly growing part of Airbnb’s business. Before Airbnb, he was chief brand officer at Ford Motor Company and named to Forbes’ 2017 World’s Most Influential CMOs list. Musa has also held marketing leadership roles at Apple, Nike and Burberry and has a B.S. in Geography and Economics from London School of Economics. A distinguished counselor to iconic and emerging global brands, Musa currently serves as an advisor to MasterClass, Tonal and several other start ups.
