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Millennials + Gen Z in the time of COVID-19: One Year Later

Tuesday, July 20, 2021

Location: Zoom Webinar; Time: 2:00-3:00pm ET

The AD Club of NY and Perksy are hosting a webinar geared towards brands and agencies looking to better understand how to connect with US and Canadian Millennial and Gen Z consumers during this COVID era. This discussion will walk through the evolution of consumer purchasing habits, sentiment, and overall behavior when COVID-19 first began versus now.

Nadia Masri (Perksy, Founder & CEO) and Jamie Pete (SVP, Client Development at Perksy) will start off by sharing up-to-the-moment data for a short insights presentation. This will then be followed by a conversation led by Nadia Masri about the results with brand leaders from GoFundMe, Edgewell Personal Care and leading Canadian agency, Angry Butterfly, as well as audience Q&A.

Insights Overview:

  • Nadia Masri, Founder & CEO, Perksy
  • Jamie Pete, SVP of Client Development, Perksy

Brand Leader Commentary:

  • Graham Candy, Partner and Chief Strategy Officer, Angry Butterfly
  • Joi Ruud, Senior Business Manager of Global Growth Innovation, Edgewell Personal Care, the innovative CPG behind brands like Schick, Edge, Banana Boat and Jack Black
  • Musa Tariq, Chief Marketing Officer, GoFundMe

Moderated By:

  • Nadia Masri, Founder & CEO, Perksy
Speakers
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