Inside The Clubhouse: Empowering Ourselves, As the Cookie Crumbles Ep. 1

Blue Colorful Blocks Consultancy Service Website (1)

Episode 1: Future Proofing Your Marketing in a Post-Cookie World

Thursday, November 3rd 

To date, the vast majority of advertisers and their systems only focus on addressable audiences and turn off or ignore non-addressable, leaving $10 billion in revenue per year at risk. Smart and adaptive advertisers are taking advantage now and getting ahead of the inevitable, despite the phaseout deadline extension, recognizing that there are solutions today that are cheaper and equally effective – sometimes even more so.

 

In this first episode, we’ll hear from brand marketers that are already deploying strategies reflective of the “Privacy-First” economy we are charging towards and their advice on preparing for the cookieless future.

Moderator

Headshots-Jeremy

Jeremy Steinberg

CRO & GM, Exchange, Yieldmo

Karna

Karna Crawford

Head of US Marketing, Ford

amy

Amy Labroo

Vice President, Growth Marketing & Engagement, H&R Block

CORPORATE - Lisa Valentino, EVP, Client & Brand Solutions, Disney Advertising Sales.  
(ABC/Heidi Gutman) 
LISA VALENTINO

Lisa Valentino

EVP, Client & Brand Solutions, Disney Advertising Sales

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