Episode 1: Future Proofing Your Marketing in a Post-Cookie World
Thursday, November 3rd
To date, the vast majority of advertisers and their systems only focus on addressable audiences and turn off or ignore non-addressable, leaving $10 billion in revenue per year at risk. Smart and adaptive advertisers are taking advantage now and getting ahead of the inevitable, despite the phaseout deadline extension, recognizing that there are solutions today that are cheaper and equally effective – sometimes even more so.
In this first episode, we’ll hear from brand marketers that are already deploying strategies reflective of the “Privacy-First” economy we are charging towards and their advice on preparing for the cookieless future.
CRO & GM, Exchange, Yieldmo
Head of US Marketing, Ford
Vice President, Growth Marketing & Engagement, H&R Block
EVP, Client & Brand Solutions, Disney Advertising Sales