Inside the Clubhouse: Mobile Video Advertising: A Look Ahead
May 18, 2021
Inside the Clubhouse:
Mobile Video Advertising: A Look Ahead
Tuesday, May 18, 2021
Location: Zoom Webinar; Time: 12:00-1:00pm
Video consumption is increasing rapidly, particularly on mobile. Video is the number one source of information for two-thirds of people around the world, and more than 75% of all video viewing is done on a mobile device. This presents advertisers with an opportunity to connect with consumers in a meaningful way, on their most-used device, via their preferred media method.
With this opportunity comes various challenges. Too often, advertisers pay for ads that are only partially visible to the consumer, which limits memorability and wastes ad budget. Thankfully, there is a solution.During this event, Ogury will present new insights and lead a conversation with brands on why mobile video is growing at such a rapid rate. They share tactical suggestions on how to implement impactful, cost-optimized branding campaigns.
-Katherine Ernest, VP Digital Marketing & Media, NA, Mastercard
-Shannon Haydel, Director, Global Brand Media, Hotels.com
-Allison Port, Sales Director, Ogury