Out of Home: NOW Purpose-Action-Connection



Thursday, December 9, 2021

Location: SECOND at Hotel Eventi, 849 6th Ave Time: 9:00 am - 12:00 pm

Beginning September 13th, ALL guests attending events at SECOND. or Hidden Bar will need to provide proof of vaccination.



Note: All live tickets are SOLD OUT! Virtual Tickets still available. Please contact jessica@theadvertisingclub.org with any questions.

The 14th Annual Ad Club OOH:NOW event will return live in 2021! This day will be packed with the best and brightest Out-of-Home media, creative and advertiser professionals in the US and as always it will feature the OAAA Media Plan of the Year Awards.

This year has been filled with talk of recovery and growth and in the final gathering of the OOH community the focus will be on the future of the business, and the future looks bright.

The pandemic has renewed the need for connection and changed the way brands are connecting with consumers. The Out-of-Home industry never lost sight of how to evolve – learning to adapt, remaining resilient, and understanding how to bridge the gap. From URL to IRL, technology to innovation, mobile to measurement, demographics to psychographics, and now division to inclusion, OOH continues to be a purpose-driven medium.

Out-of-Home formats now provide the canvas for something we always knew was possible: two-way communication. Brands, Consumers, Artists, Influencers, and Communities are engaged in an active dialogue through Out-of-Home. This level of interactivity will serve as the watershed moment for OOH as it takes an elevated position in the new media landscape.


SECOND. remains committed to full compliance with all New York State Department of Health guidelines pertaining to a safe environment for in-person gatherings. Enhanced cleaning which includes sanitation of surfaces and handles throughout event, air filtration including a newly installed HVAC Ultraviolet-C technology used to kill microorganisms that cause viruses. In SECOND, the technology used is Genesis Air’s photocatalytic oxidation process, which captures and destroys airborne particles responsible for poor air quality. We also keep windows open for natural air-flow. SECOND Employees are fully vaccinated and continue to wear protective masks.

Thanks to Our Chairs

Thank you to Our Sponsors

Thank you to our Association Partners


Follow us on Twitter