Out of Home: NOW Purpose-Action-Connection

EmailHeader_OOH_NOW2021_flowcode

Home

Thursday, December 9, 2021

Location: SECOND at Hotel Eventi, 849 6th Ave Time: 9:00 am - 12:00 pm

OUT OF HOME: NOW

Purpose-Action-Connection

We had over 250 attendees join us for our 14th Annual Ad Club OOH:NOW event! This day was packed with the best and brightest Out-of-Home media, creative and advertiser professionals in the US and, as always, it featured the OAAA Media Plan of the Year Awards.

This year has been filled with talk of recovery and growth and in the final gathering of the OOH community the focus was on the future of the business, and the future looks bright.

The pandemic has renewed the need for connection and changed the way brands are connecting with consumers. The Out-of-Home industry never lost sight of how to evolve – learning to adapt, remaining resilient, and understanding how to bridge the gap. From URL to IRL, technology to innovation, mobile to measurement, demographics to psychographics, and now division to inclusion, OOH continues to be a purpose-driven medium.

Out-of-Home formats now provide the canvas for something we always knew was possible: two-way communication. Brands, Consumers, Artists, Influencers, and Communities are engaged in an active dialogue through Out-of-Home. This level of interactivity will serve as the watershed moment for OOH as it takes an elevated position in the new media landscape.

Agenda
Photos and Videos
Speakers
Thanks to Our Chairs

Thank you to Our Sponsors

Thank you to our Association Partners

DPAA_newLOGO_Blue
OAAA_Logo_Out_of_Home

Follow us on Twitter