Out of Home: NOW Recovery and Growth

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Wednesday, September 29, 2021

Location: Zoom Webinar; Time: 12:00-1:00pm

OUT OF HOME: SIGNS OF RECOVERY & GROWTH
12:00 – 1:00 p.m. EST, Zoom

As anticipated the OOH industry is witnessing a strong return and nearing pre-pandemic levels of interest among advertisers. The AD Club of New York will focus on two key main themes: the agency perspective and key comeback stories. The hour will be split between an in depth conversation with agency OOH specialists to get their commentary on all things from OAAA/GeoPath to how OOH is now fitting in to the overall marketing plan. The second part of the hour will highlight clients who have jumped back in to OOH with both feet and are seeing the benefits of being earlier movers. Join us for this virtual experience with industry experts as they answer the hard questions and deliver a compelling narrative on the hot topics in Out of Home NOW!

Agenda:

12:00 – 12:25 - Welcome - Ryan Laul, President, OMnet

Discussion with Agency Specialists on the State of the Market

Moderated by Brian Rappaport, CEO, Quan Media Group

Featuring:

  • Laura Brandes, Group Director, RapportWW
  • Shane Clements, Associate Director, OOH Strategy and Investment, OMG
  • Randi Pesso, Group Director, Account Services, KineticWW
  • Katie Portman, VP, Director, Horizon Media
  • Jack Wrightson, Director, Posterscope

12:25 – 12:50 – Case Studies:

  • PayPal // Intersection
    • Fatima Winfrey, Group Director, OOH, Horizon Media
    • Leslie Panagot, Senior National Account Executive, Intersection
  • Samsung // Vector Media
    • Derek Schaub, Vice President, OOH Practice, Client Services, Publicis Media
    • Gary Greenstein, Chief Revenue Officer, Vector Media
  • Bounce Curl // Outfront
    • Benjamin Ancher, Senior Manager, Product Marketing, OUTFRONT
  • Twitch // Vistar Media
    • Lucy Markowitz, SVP, US Sales, Vistar Media
    • Samantha Harvey, Sr Manager, Brand Media, Twitch

12:50 - 1:00 – Closing Remarks - Dave Yacullo, CRO, Van Wagner Outdoor

Speakers
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Save the Date - OOH:NOW 12/9/21

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