Upcoming Events
ANDYs 61st Winners Celebration
Date: May 6th Time: 6:00pm - 9:30pm EST Location: Sony Hall Dress Code: Creative Black Tie
Advertising People of the Year 2025
Date: June 4th Time: 6:00pm - 9:30pm EST Location: Tribeca Rooftop
Recent Videos
Hip Hop in Adland - Celebrating the 50th anniversary of Hip-Hop
Innovate NY: Leveraging AI and Machine Learning to Elevate the Consumer Experience
Inspiration Series: Bob Greenberg
Inspiration Series: Jeff Goodby
Inspiration Series: Tiffany Rolfe
Inside The Clubhouse - The Global Black Audience
Understanding Affirmative Action Decisions
OOH:NOW - Breaking The Echo Chamber
Thought Leadership From Our Members
PSA: Brands can no longer be impartial
The pandemic fundamentally shifted the way brands talk to consumers. The influx of the economy and extreme political polarization, accelerated by the pandemic, increasingly influenced consumers to shop based on their social values – actualizing when protestors took to the streets over racial injustice after the murder of George Floyd.
How Brands Stay Genuine During Pride
Our research at Nielsen shows that globally LGBTQ+ people felt the best way to improve inclusion in the media was to avoid stereotyping and tropes. That means that marketers have to get to know the community they’re trying to reach. You can’t do that one time a year. You can’t do that by speaking to just one segment of a population. Keep it intersectional, informed by the community and closely tied to what matters to them.
Communicating to the LGBTQIA+ Community: during Pride and Beyond
As a data strategist my job is to understand how people perceive and relate to brands and culture. As a member of the queer community, annually I find myself as both advertiser and target audience during Pride.