Upcoming Events

On a routine strategy check-in call, Bill Carson, a former practicing psychiatrist and current Chairman of the Board of the Sozosei Foundation, a philanthropic organization focused on the decriminalization of mental illness, shared an observation that left the Grey strategy team speechless. He told us, “As a physician, it was easier to tell parents that their child had terminal cancer than to tell them their child had schizophrenia.”

I feel like there’s a few things that got set into motion. But what probably just set it off was when I got into paid social, and no one was in it just yet. This is before every brand, of course, heavily relied on Facebook ads. And I had to just figure it out for a bunch of different clients, because I was the first paid social employee for an agency I worked at.

I’m originally from Mongolia and grew up mostly in South Korea before moving to the US in 2009. Before I turned 30 years old, I moved 34 times across 5 different countries. I’ve been storytelling, branding, and marketing myself ever since I can remember to create meaningful connections and build strong relationships.