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I am pretty excited about returning and have been in the office about once a week. I derive so much energy from my colleagues! As the weeks and months go on and more of us are meeting in person we are seeing the positive impact that is having for the culture of our agency.

First, Netflix announced that they’ll begin offering an ad-supported subscription tier. Then, both Peacock and Amazon emphasized virtual product placement offerings during their Newfronts presentations. As viewers continue to prefer streaming services over linear television, I’d expect the Upfront presentations to emphasize more of the same: opportunities to get inside the content in order to reach ad skippers and ad avoiders, and targeting opportunities that offer brands the ability to reach cord nevers and cord cutters through streaming and connected TV ads.

When we talk about sustainable development in the context of business, we mean the company strives to achieve a balance in all aspects of its functioning: social, ecological and financial. In other words, businesses are becoming more human and empathetic in response to problems, such as the global economic crisis, turbulent geopolitical situations and global climate changes.