Congratulations to the 2025 Advertising People of the Year
Upcoming Events
Advertising People of the Year 2025
Date: June 4th Time: 6:00pm - 9:30pm EST Location: Tribeca Rooftop
Recent Videos
Hip Hop in Adland - Celebrating the 50th anniversary of Hip-Hop
Innovate NY: Leveraging AI and Machine Learning to Elevate the Consumer Experience
Inspiration Series: Bob Greenberg
Inspiration Series: Jeff Goodby
Inspiration Series: Tiffany Rolfe
Inside The Clubhouse - The Global Black Audience
Understanding Affirmative Action Decisions
OOH:NOW - Breaking The Echo Chamber
Thought Leadership From Our Members
Darla Price on Mental Health in the Ad Industry
DDB New York and most of our North American offices have returned to the office in three day a week hybrid capacity – ensuring employees have the balance they need. We are also continuing our half-day Fridays and a small, but important daily reminder to take a breath with a calendar hold from one to two PM each day. Each of these actions remind our people to take a beat and clear their heads.
The Role of Brick and Mortar within Retail Media
While the adoption of online shopping continues to grow, the majority (92.6% in 2020) of grocery dollars are still spent in stores. We also recently conducted a survey of 1,000+ grocery shoppers and discovered that 96% are still going into physical stores to buy their groceries.
‘Ditch The Demos’ and Other Upfront Expectations
The TV industry is evolving from a single to multi-currency marketplace. Throughout the year, we’ve seen indications of a growing appetite for new TV measurement solutions as agencies and programmers announced deals to test new currencies.