Upcoming Events
Summer Social
129th Annual Meeting of Members
Date: July 24th Time: 5:30pm - 7:30pm EST
Location: Dotdash Meredith, 225 Liberty St, 4th Fl
Recent Videos
Hip Hop in Adland - Celebrating the 50th anniversary of Hip-Hop
Innovate NY: Leveraging AI and Machine Learning to Elevate the Consumer Experience
Inspiration Series: Bob Greenberg
Inspiration Series: Jeff Goodby
Inspiration Series: Tiffany Rolfe
Inside The Clubhouse - The Global Black Audience
Understanding Affirmative Action Decisions
OOH:NOW - Breaking The Echo Chamber
Thought Leadership From Our Members
How Programmatic DOOH can help marketers reach consumers at key moments to capitalize on real-time events
Few sporting events excite an audience, quite like the Super Bowl. Consistently ranked amongst the most-watched games worldwide, 2021’s Super Bowl LV drew an audience of over 91 million viewers.
Key to Great Super Bowl Ads: The Client
What goes into putting together a “most talked about” super bowl ad?
A great strategy.
A great idea.
A great client that trusts their gut.
A great client that trusts their gut.
A great client that trusts their gut.
Owning Big Cultural Moments
Big cultural moments like The Oscars or Grammys that would gather people around the living room have changed profoundly. The “Big Game”, the most iconic of them all, has historically been seen as parties around the TV.