Welcome to The Advertising Club of New York
Upcoming Events
AI Enhanced Workflows
Professional Development | Learn to combine the right tools for real creative impact
SAVE THE DATE
Date: Monday, November 10th | 12:00 PM- 2:00 PM
Location: Zoom Webinar
Recent Videos
Hip Hop in Adland - Celebrating the 50th anniversary of Hip-Hop
Innovate NY: Leveraging AI and Machine Learning to Elevate the Consumer Experience
Inspiration Series: Bob Greenberg
Inspiration Series: Jeff Goodby
Inspiration Series: Tiffany Rolfe
Inside The Clubhouse - The Global Black Audience
Understanding Affirmative Action Decisions
OOH:NOW - Breaking The Echo Chamber
Thought Leadership From Our Members
How Brands Stay Genuine During Pride
Our research at Nielsen shows that globally LGBTQ+ people felt the best way to improve inclusion in the media was to avoid stereotyping and tropes. That means that marketers have to get to know the community they’re trying to reach. You can’t do that one time a year. You can’t do that by speaking to just one segment of a population. Keep it intersectional, informed by the community and closely tied to what matters to them.
Communicating to the LGBTQIA+ Community: during Pride and Beyond
As a data strategist my job is to understand how people perceive and relate to brands and culture. As a member of the queer community, annually I find myself as both advertiser and target audience during Pride.
Brands Are More Than Just Narrators – Creative Director Thoughts on Inclusivity
My best advice to brands is to not be swayed by public reactions and stand firm with the community. I think what stings more in times of uncertainty—more than the rainbow logo timer that is set June 1 and ends July 1—is backing down from good ideas and intersectional opportunities. I have heard anecdotes from many creatives in the industry about amazing ideas, and even opportunities for positive representation, that were never executed because of fear of bad PR or backlash.