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July 2022 marked a record-breaking year for Amazon’s annual Prime Day, with over 300 million items sold over a two-day period – a 20% increase over last year –  translating to 100,000 items sold per minute.

It’s no surprise that consumers are feeling the effects of inflation everywhere, from the grocery store to the gas pump, and well beyond. During periods of inflation consumers typically cut down on what they feel is discretionary spending. However, research suggests that back-to-school spending this year may be relatively steady. In a recent Harris Poll study, 75% of consumers reported that they were likely to spend more than previous years (which also could have a direct correlation with inflation).

Back-to-school brands have a pivotal opportunity to reconnect with students and parents nationwide with highly-visible, and captivating DOOH ads.