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Recent Videos
Thought Leadership From Our Members
UGG Uses Weather Triggers to Boost Purchase Intent for its New Collection
By Carlin Jessop, original post appears here. In today’s competitive marketing landscape, well-established brands are constantly searching for innovative ways to generate excitement and promote their new product launches,…
The SXM Media Culture Trends Report
Beyonce’s Renaissance. Bad Bunny’s epic tour. Kate Bush becoming a Gen Z icon. All of the world’s events are translated, contextualized, and celebrated through audio. It’s the proving ground for…
Tech Layoffs Will Prompt CMOs to Seek Agency Partners
According to data from Winmo, almost a third (31%) of tech brands that reported layoffs in Q4 2022 and/or Q1 2023 have hired new CMOs and/or agency partners in Q1…