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This year, education marketers have invested more in expanding reach than any year before due to factors like social media marketing, crowdsourcing, and micro influencer marketing. With 36% of campuses experiencing a fall in campus visit requests, universities and other higher education institutions are adopting digital marketing to enhance their student recruitment.

It starts with an honest assessment of what the brand actually currently represents to customers, employees and the general public. It is only from here that you can identify the opportunities or needs for realignment and do so through the lens of a much more consciously aware society.

The pandemic fundamentally shifted the way brands talk to consumers. The influx of the economy and extreme political polarization, accelerated by the pandemic, increasingly influenced consumers to shop based on their social values – actualizing when protestors took to the streets over racial injustice after the murder of George Floyd.