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Thought Leadership From Our Members

Measure Twice, Cut Once. Brand Strategy For A New World

By The Advertising Club of New York | April 26, 2021

Measure Twice, Cut Once. Brand Strategy For A New World Thoughts on an industry change over the year of COVID Unfortunately, my answer is that “it hasn’t evolved enough”. For…

How The Pandemic Has Changed Media From An Innovation Officer Perspective

By The Advertising Club of New York | April 21, 2021

How The Pandemic Has Changed Media From An Innovation Officer Perspective As an industry, we were forced into a moonshot challenge without even knowing it-how do we plan for the…

Ways The Advertising Industry Has Evolved in Covid Year One

By The Advertising Club of New York | April 20, 2021

Ways The Advertising Industry Has Evolved in Covid Year One Over the last year the advertising industry has become more aware, empathetic, and a little more inclusive. Many brands realized…

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