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Thought Leadership From Our Members

ReOpening and Ad Spend; What It Means For Retail and Ecommerce.

By The Advertising Club of New York | July 13, 2020

From Members Michael McIntosh II, Director, PwC and John Rolston, Director, PwC As our economy begins to reemerge, and some stores and businesses start to reopen with limited capacity, what…

What do you think a brand that's paused their spend, needs to consider before restarting?

By The Advertising Club of New York | July 10, 2020

Response from Cathy Oh, Global Head of Marketing & Analytics, Samsung Ads Research shows that consumers appreciate brands that showcase their role in For some brands, instead of pausing spend,…

E-Commerce Predictions with Jordan Weinstein

By The Advertising Club of New York | July 2, 2020

From AD Club Member Jordan Weinstein, Director of Business Development, Candid Worldwide As our economy begins to reemerge and some stores/businesses start to reopen, but with limited capacity – what…

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