The ADVERTISING Club of New York, the industry’s leading professional organization representing the advertising, media, marketing, and ad-tech industries is celebrating their 126th anniversary this month. The anniversary coincides with a new home for The Club, which will serve as the headquarters for their 6,000-strong community of members.

When big social issues arise, I often hear both my colleagues and my clients ask the same thing: “What should we be doing or saying about this issue?” Excellent question. Advertising makes up approximately 27% of every hour of traditional television in the United States and the general person in the US is exposed to somewhere between 4,000 and 10,000 advertisements a day.

The world has changed dramatically since we were founded in 2004, and so have we. We’ve grown from scrappy underdogs to global leaders, from a Brooklyn based team of 5 to a bi-coastal company of nearly 100.