Icon – Bonnie Wan Bonnie Wan is reimagining the reach and role of strategy for brands as well as everyday people. As Head of Brand Strategy for Goodby Silverstein &…
In collaboration with Horowitz Research, Direct Digital Holdings commissioned a survey of over 2,300 U.S. consumers to delve into the impact of Black/African American, Hispanic/Latin, AAPI, and LGBTQIA+ consumers’ brand…
At the tail end of last year, IAB released key trends in digital advertising for 2024, among them being the need for greater innovation in cross-channel measurement tools.…