Icon – Bonnie Wan

Bonnie Wan is reimagining the reach and role of strategy for brands as well as everyday people.

As Head of Brand Strategy for Goodby Silverstein & Partners Bonnie’s leadership has earned GS&P the Cannes Grand Prix Lion in Creative Strategy; gold, silver and bronze Effies; a Grand Ogilvy; and ANA’s Grand Multicultural award.

Bonnie is also honored to serve on AdAge’s Diversity Council as well as The List, AdAge and Meta’s mentorship program matching industry leaders with next generation talent. She has chaired AdAge & Creativity’s People awards jury, was named 2022’s “Chief Strategy Officer of the Year, “and awarded 2023’s Leading Women Award.

As creator, author, and teacher of “The Life Brief,” Bonnie helps people live with greater clarity, creativity and courage by teaching them how to write briefs for their lives. “The Life Brief” has evolved from an agency talk into a workbook and workshops at Google, Apple, SXSW, Accenture, Change.org, Goop, and Jane Goodall’s Activating Hope Summit. Bonnie has signed a major book deal with Simon & Schuster to publish The Life Brief book in January of 2024.

She has appeared in Masterclass on Advertising & Creativity, Katie Couric’s Katie show, and HuffPost Live. Bonnie and her family are featured in the documentary film, The Big Flip, which chronicles breadwinning moms and their stay-at-home husbands.

Bonnie splits her time between San Anselmo, CA, and Portland, OR with her husband, four kids and Charlie the dog.