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Behavior Is Shifting. Measurement Is Not Yet Aligned.
This article is the first in a new monthly column from the ARF highlighting ideas, research, and emerging issues in advertising and marketing research. The ARF is celebrating its 90th…
Black History Month | Innovator: Jason Dailey
As a Director, Head of Agency at Meta, Jason partners with agencies to help them navigate the changing digital landscape, drive growth, and deliver meaningful business outcomes for their clients.…
Black History Month | Icon: Fern E. Gillespie
Fern Gillespie’s career spans advertising, public relations, radio and journalism. For 18 years, at UniWorld Group, she specialized in leading, developing and executing diversity/CSR public relations campaigns for Kraft…