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Let's go 'Back to the Future' of digital out-of-home advertising
Oringally Posted on Digital SignageToday By Jeff Gunderman, President, EYE Corp Media Thirty years ago on Oct. 21, 1985, the “Back to the Future” franchise was born. The three-part series began with time travel into the past, but in “Back to the Future Part II,” Doc and Marty traveled to 2015, where the movie predicts…
Read MoreHow Brands Will Shift Media Strategies In 2021
From Member Cathy Oh, Global Head of Marketing & Analytics, Samsung Ads Although 2021 presents some uncertainty, how do you predict brands will shift their media strategy in the new year? Consumers are watching video in new ways. They are watching linear TV, ad-supported streaming, and subscription streaming interchangeably throughout the day. As a result, brands…
Read MoreLaunch of Until There Are Nine
Former Advertising Executive Launches Platform to Give Women the Tools to Get Paid and Promoted New York, NY — Weary of networking and advocacy groups simply talking about gender inequity issues in the workplace, a former ad agency executive has launched a groundbreaking membership platform, Until There Are Nine, to offer women tangible support to…
Read MoreThe Upfront Is Dead, Long Live the Upfront
In an era where television was not merely entertainment but a cultural event, the inception of the TV upfronts marked a strategic revolution in advertising. In the 1960s, amidst a backdrop in which today’s digital sprawl was mere science fiction, upfront negotiations set the stage for an annual symbiotic dance between networks and advertisers. With…
Read MoreThe Shocking Truth About Out-Of-Home
Gina Grillo, President & CEO The ADVERTISING Club/International ANDY Awards Next time you are out and about, look up, look around you. The landscape is changing; literally and figuratively. Some of you may be shocked to realize just how much out-of-home has permeated our daily lives. Let me tell you more. According to the Outdoor…
Read More5 Minutes With Laurel Rossi, AD Club of New York Chair; Havas Strategy Farm President
(As originally published in Little Black Book online, November 2013) Since taking on the chairmanship of the Advertising Club of New York, Laurel Rossi has been on a mission to address what she sees are the biggest challenges facing the industry: lack of diversity and a talent drain spurred on by sexy tech brands. She…
Read MoreThe Role of AI in Out-of-Home Advertising: Understanding its Limitations and Opportunities
From Shawn Spooner, CTO, Billups “All models are wrong, but some are useful,” British statistician George Box famously said back in the 1970s. In today’s world, where AI tools are automating tasks at a rapid pace, it is even more important to remember that while these technologies are helpful, they have their limitations. Despite…
Read MoreMeet The Disruptors: Alen Paul Silverrstieen, CEO & President | Imagination Park Technologies Inc.
Where do you see more opportunities for disruption within your industry? Augmented Reality (AR) is rapidly becoming a powerful tool for brands to connect to consumers through mobile phone engagement and activations. Ultimately personalized AR advertising will be delivered to consumers with enhanced content that influences brand purchasing decisions instantly. Vertical markets with immediate call…
Read MoreLeading The Way Through Mentorship | Jessalin Lam, Learning & Development Manager, 4A’s
What is the greatest advice you’ve received from a mentor? How has that advice made an impact in your professional and/or personal life? I have received a handful of impactful advice from multiple mentors, and I am grateful to have those kinds of people in my personal board of directors. The one piece of advice…
Read MoreFive Years of Disruption and Growth in Programmatic Audio
Why audio’s evergreen role in daily life and SiriusXM Media’s innovation continue to push the industry forward One of the most exciting things about the programmatic space is the constant change. New markets and evolving technologies continue to yield improved access and performance, which in turn accelerates growth. Over the last five years, audio has…
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