DOOH: How retailers can target their audiences during the 2022 holiday season

DOOH: How retailers can target their audiences during the 2022 holiday season Original article appeared in The Drum Retail marketers and advertisers alike are bracing for a holiday season like no other. From consumers cutting back spending and becoming more intentional with their purchases amid economic uncertainty, to navigating looming supply-chain issues, the continued e-commerce…

Read More

Brands Are More Than Just Narrators – Creative Director Thoughts on Inclusivity

My best advice to brands is to not be swayed by public reactions and stand firm with the community. I think what stings more in times of uncertainty—more than the rainbow logo timer that is set June 1 and ends July 1—is backing down from good ideas and intersectional opportunities. I have heard anecdotes from many creatives in the industry about amazing ideas, and even opportunities for positive representation, that were never executed because of fear of bad PR or backlash.

Read More

ANA ANNOUNCES 2018 B2B HALL OF FAME HONOREES

Three Top Executives to Be Inducted into Hall in its Third Year NEW YORK (May 29, 2018) — The ANA (Association of National Advertisers) today announced that three prominent veteran business-to-business marketing executives will be inducted into the ANA’s B2B Hall of Fame at a gala awards banquet next month. The formal induction will be…

Read More

Dan Brough | Head of Agency Business Development | Waze

“The Evolution of OOH…Combining Art & Science” What makes a career in advertising exciting in 2017?  Luckily, quite a bit.  Technology continues to be the driver that knocks down barriers connecting consumers to brands in unique and insightful ways. The very definition of “evolution” is “the development of something from simple to complex.”  The Out…

Read More

The Verticals: Audio

How Brands Can Harness the Depth of an Ever-Expanding Medium

Tuesday, November 9, 2021
During this event, we will dissect the opportunities for brands with audio.

Read More

Black History Month | Innovator: Navarrow Wright

Navarrow Wright has emerged as one of the distinctive and insightful voices in America and a premier expert on how the convergence of technology, the Internet, mass media, and social media can change lives, businesses, and society. A change agent in the digital space for 30 years, he has used his unique combination of technical…

Read More

MediaMint and Spotify Announce Strategic Global Partnership to Expand Impact for Advertisers Across Audio, Video and Display

  Palo Alto, CA — January 14, 2025 — MediaMint, an Agentic Growth Services company, today announced a strategic global partnership with Spotify, the world’s most popular audio streaming subscription service. The collaboration focuses on advertiser acquisition, onboarding, and full-lifecycle support, with a joint commitment to improve speed, consistency, and effectiveness across Spotify’s advertising ecosystem.…

Read More