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Leading The Way Through Mentorship | Sindhuri Bhimavarapu, Strategy Supervisor, OMD
What is the greatest advice you’ve received from a mentor? How has that advice made an impact in your professional and/or personal life? That is a tough one! I would have to say the best piece of advice I’ve ever received has been from my dad. In his own words, he told me if I…
Read MoreDOOH: How retailers can target their audiences during the 2022 holiday season
DOOH: How retailers can target their audiences during the 2022 holiday season Original article appeared in The Drum Retail marketers and advertisers alike are bracing for a holiday season like no other. From consumers cutting back spending and becoming more intentional with their purchases amid economic uncertainty, to navigating looming supply-chain issues, the continued e-commerce…
Read MoreBrands Are More Than Just Narrators – Creative Director Thoughts on Inclusivity
My best advice to brands is to not be swayed by public reactions and stand firm with the community. I think what stings more in times of uncertainty—more than the rainbow logo timer that is set June 1 and ends July 1—is backing down from good ideas and intersectional opportunities. I have heard anecdotes from many creatives in the industry about amazing ideas, and even opportunities for positive representation, that were never executed because of fear of bad PR or backlash.
Read MoreAnyClip Wins 2022 NAB Show Product of the Year Award
AnyClip announced today that its AI-powered video management platform for Business has been named both an Overall Winner (Capitalize) and Category Winner (Asset Management, Automation and Playout) for the 2022 NAB Show Product of the Year Awards.
Read Moregyro Named 2018 Global B2B Agency of the Year by the Association of National Advertisers
CHICAGO – gyro, the world’s first full-service global creative B2B powerhouse, has been named the Association of National Advertisers (ANA) 2018 Global B2B Agency of the Year. This is the fourth time in the past five years that gyro has received this honor. The award was presented at the B2 International Awards ceremony in Chicago…
Read MoreANA ANNOUNCES 2018 B2B HALL OF FAME HONOREES
Three Top Executives to Be Inducted into Hall in its Third Year NEW YORK (May 29, 2018) — The ANA (Association of National Advertisers) today announced that three prominent veteran business-to-business marketing executives will be inducted into the ANA’s B2B Hall of Fame at a gala awards banquet next month. The formal induction will be…
Read MoreDan Brough | Head of Agency Business Development | Waze
“The Evolution of OOH…Combining Art & Science” What makes a career in advertising exciting in 2017? Luckily, quite a bit. Technology continues to be the driver that knocks down barriers connecting consumers to brands in unique and insightful ways. The very definition of “evolution” is “the development of something from simple to complex.” The Out…
Read MoreThe Verticals: Audio
How Brands Can Harness the Depth of an Ever-Expanding Medium
Tuesday, November 9, 2021
During this event, we will dissect the opportunities for brands with audio.
Black History Month | Innovator: Navarrow Wright
Navarrow Wright has emerged as one of the distinctive and insightful voices in America and a premier expert on how the convergence of technology, the Internet, mass media, and social media can change lives, businesses, and society. A change agent in the digital space for 30 years, he has used his unique combination of technical…
Read MoreMediaMint and Spotify Announce Strategic Global Partnership to Expand Impact for Advertisers Across Audio, Video and Display
Palo Alto, CA — January 14, 2025 — MediaMint, an Agentic Growth Services company, today announced a strategic global partnership with Spotify, the world’s most popular audio streaming subscription service. The collaboration focuses on advertiser acquisition, onboarding, and full-lifecycle support, with a joint commitment to improve speed, consistency, and effectiveness across Spotify’s advertising ecosystem.…
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