The Streaming-First Consumer: New Priorities For Marketers In An On-Demand World

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Date: Thursday, October 6th, 5:30 – 7:00 p.m. EST,

Location: AD Club of NY Office; 21 West 38th, 12th floor

Panel, Cocktails + Networking (Streaming Available)

With Netflix’s ad-supported tier on the way, and the global market for streaming ads expected to net out at over $70 billion by the end of 2022, it’s clear that advertising on next-generation video is thriving. How can you take advantage of these trends? A new Ipsos study commissioned by Infillion, reveals important consumer insights about the streaming era and provides data points that will help inform marketers on how handle ad avoidance and think more creatively about reaching consumers – at the right time, in the right manner. This panel will explore the implications of this research and provide thought leadership to help inform your marketing strategy.

Moderator

Michael Burgi

Michael Burgi

Senior Editor, Media Buying and Planning, Digiday

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Kate O'Brien

President, Resolution

Christa Carone

Christa Carone

President, Infillion

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Rebecca Panico

Senior Director of Global Media Strategy & Planning, Hilton

Colleen Fahey Rush

Colleen Fahey Rush

Executive Vice President and Chief Research Officer, Paramount

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