The Vertical Series: Sports Tech
The Vertical Series: Sports Tech
March 6, 2018
The Vertical Series: Sports Tech
It was a lively conversation on March 6th at the 13th installment of the Club’s popular Verticals Series in partnership with Oath when top brands shared insights on how they connect with passionate fans in the new realm of sports.
We focused on the burning question: "From eSports to Live Streaming- how are brands achieving real, scalable success at the intersection of sports and entertainment?" and discussed the technologies and forms of engagement that are providing more opportunities for marketers than ever before.
The program featured:
Industry Overview:
- Andrew LaFiosca, SVP, Nielsen Sports
- Click Here to view the Presentation
Panel Discussion Moderated By:
- Geoff Reiss, GM, Oath Sports
Featured Speakers:
- David Beck, Chief Strategy and Ventures Officer, Turner (TBS &TNT)
- Josh Cella, Head of Global Partnerships, MLG- A Division of Activision Blizzard
- Heidi Browning, EVP Chief Marketing Officer, The National Hockey League
We took a deeper look into:
- Changes in consumer consumption and audience engagement and the impact on viewing in traditional, linear TV.
- The rise and implications of eSports and brand safety in this new realm.
- The role of mobile as a viewing platform.
- Bridging the gap between developer and advertiser - provide insight on what placements works, what audience engagement looks like etc.
- Revenue growth from direct payments from live streaming (i.e. world cup/Olympics/eSports) and “in-game” purchasing.
For more great content about Sport Tech, see Blog Posts from some of our members here!
A special thanks to our sponsors below!
Sponsorship
Oath Inc. is a subsidiary of Verizon Communications that serves as the umbrella company of its digital content subdivisions, including AOL and Yahoo!.
Design and Print Partners
Candid Litho was established in 1956 and promptly became one of Manhattans most preeminent printing and graphic arts companies. Headquartered on Hudson Street in New York City’s Soho neighborhood Candid Litho provided high-end print work to the city’s top companies. In 2006 current owners Howard and Scott Weinstein began their expansion into Long Island to house more cutting edge equipment and to increase their production capabilities. In June of 2013 Candid Litho, with the acquisition of its Las Vegas facility, expanded into the large format (Out Of Home) printing industry and Candid Worldwide was created. The Candid team provides a wide range of services including: design creation/ development, spec verification, creative approval, project management, printing, logistics, shipping, materials tracking and posting verification. Today we are an innovative all-inclusive solutions provider bringing print excellence to every market.