Date: Thursday, July 13, 2017

Venue:  The Harold Pratt House – 58 EAST 68TH ST. – NEW YORK, NY 10065

Time: Doors open: 8:15 am – Event ends at 5pm

Dress Code: Comfortable Chic!

Things to bring: An open mind!

REGISTRATION is still open with a few spots remaining, please share.

AGENDA

Time	RM	Activity
8:30AM	Altschul	Registration and Breakfast
9:00AM 9:30AM	Peterson	Keynote Panel hosted by Katrina Craigwell, VP, Global Marketing Innovation at GE Digital
9:30AM	Peterson	What’s Your Truth? Shelley Zalis
10:00AM 11:00AM		Breakout Session #1 Begins (Select one per session)
READ MORE ABOUT THE FACILITATORS AND SESSIONS BELOW
11:05AM 12:05PM		Breakout Session #2 Begins (Select one per session)
12:05PM 1:00PM	Franklin	Lunch & Fireside Chat with Sandra Sims-Williams, Chief Diversity Officer, Publicis and Susan Lyne, President & Founding Partner, BBG Ventures
1:00PM	Peterson	What’s Your Truth? Valerie Graves
1:25PM 3:25PM	Peterson	Workshop: “Straight Talk” with Verna Ford, Master Facilitator, Korn-Ferry
3:40PM 3:55PM	Peterson	Research Presentation by PJ Guidan
4:00PM 4:35PM	Peterson	Fellows Panel Discussion, moderated by Laurel Rossi, CMO, Rauxa
4:40PM 4:50PM	Peterson	New class of Fellows Announced

Breakfast/Lunch/Snacks/Beverages Served

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BIOGRAPHIES

Keynote Speaker & Panelists

   KATRINA CRAIGWELL is VP, Global Marketing Innovation at GE Digital, where she leads brand and digital marketing for the new business unit. Her team is responsible for driving innovative storytelling and generating commercial impact for GE Digital across visual and digital mediums. Prior to that, Craigwell was Director of Global Content & Programming for GE Corporate, where she spearheaded new programs at the intersection of technology and brand, including GE’s work on Instagram, YouTube and across virtual reality platforms.

Prior to GE, she was Associate Director at social media agency Attention, working with clients including CNN, HLN, WE tv, A&E and The Guardian. Craigwell began her career in public relations at the Independent Film Channel, working on some of IFC’s first social media campaigns.

Craigwell was awarded The Advertising Club of New York’s Young Pro honor in 2016. She has been named to Digiday’s Changemakers in 2017, Adweek’s Most Influential Women in Marketing and Media in 2016 and Young Influentials and Creative 100 in 2015, Forbes’ 30 Under 30 in Marketing & Advertising in 2014, and AdAge’s Creativity 50 in 2012.

ANNELISE CAMPBELL is currently a Digital Associate at Golin New York, where some of her duties include community management, influencer strategy, content creation, paid media, and digital strategy development. Her time at Golin thus far has been marked by growth. Annelise has been an integral team member on multiple pitches that have lead to new business acquisitions. She currently leads the Diversity and Inclusion Committee and has been chosen to mentor the CEO Matt Neale. Annelise has worked on major brands like Pepsi LIFEWTR, Hyatt, L’Oreal, Garnier Fructis and more.

Prior to her time at Golin Annelise was Social Media Manager at an integrated marketing agency, where she was responsible for developing and implementing digital strategy, content creation, paid media efforts, and analytics and reporting. Annelise immediately after university was invited by the Martin Agency to attend their prestigious and competitive advertising internship. Her keen understanding of communication strategy and creative executions allowed her to create the program’s winning idea for a major food brand which can be found on shelves today.

JOANNE “JOEY” JOSEPH is a seasoned Integrated Producer who has worked in the world of music entertainment and multi-million dollar brands for 10 years. She has a consistent track record of success in business project management for several top tier creative minds and companies. Joey believes that with a hustle mentality and a “go get it” attitude, there are no “no’s” and plenty of “yes’s”.

Joey has worked with artists and entrepreneurs including Sean “Diddy” Combs, Flo Rida, The Marley Family, and Gary Vaynerchuk. She has a great reputation for high quality and on-time delivery, and an ability to execute in challenging situations.

Joey’s product management and A&R work has garnered her credit on several Grammy award winning Marley albums. Of the experience, Joey says, “I was so proud of myself and knew that if I continued to work hard, and find ways to get things done when it seemed impossible, I would excel in my career.”

MELISSA MORIARTY Assistant General Counsel VaynerMedia

Melissa Moriarty is Assistant General Counsel at VaynerMedia, a digital-first, full-service advertising agency which offers a full range of strategy, creative, photo and video production, and media buying services.  Ms. Moriarty’s practice is focused on evaluating and addressing business and legal risks in advertising campaign executions, new lines of business, and use of emerging technologies – with a focus on intellectual property, marketing and advertising, and privacy issues.

Ms. Moriarty received a J.D., cum laude from Fordham University School of Law in 2013, where she was a Research & Conference Fellow for the Fordham Intellectual Property Institute and Notes & Articles Editor for the Fordham Urban Law Journal.  Prior to entering law school, Melissa worked with college athletic departments to protect and monetize their copyright and trademark rights at XOS Digital, a sports media licensing agency and in event planning for the Orange Bowl Committee’s FedEx Orange Bowl and 2009 BCS National Championship games.

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MASTER FACILITATOR & WORKSHOP

VERNA FORD, During times of mass disaster, people demonstrate extraordinary caring across differences. This human response is instinctual and available to us every day as we select our government officials and policies, as we raise our families in chosen communities and as we build and lead organizations. My professional interest is at the nexus of these institutions — bridging our individual interests and our collective humanity; finding ways to bring people and our idea(l)s together absent catastrophe. Ms. Ford is a master facilitator for the firm’s efficacy workshops. She developed and designed curricula for the Tools to Mentor workshop and Straight Talk about Performance, Team Conflict and Organizational Change. Ms. Ford is a graduate of the University of Alabama and a certified member of the International Coaching Federation.

SESSION TITLE: STRAIGHT TALK FOR PROFESSIONAL WOMEN: WHAT TO SAY? HOW TO FIND THE COURAGE TO SAY IT?

Straight Talk is a communications strategy that supports women in having on the job impact and influence. The 2 hr. workshop helps participants become better prepared to respond effectively in the moment to inappropriate/challenging workplace behaviors, comments, or treatment.

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BREAKOUT SESSIONS & FACILITATORS

SIGN UP FOR BREAKOUT SESSIONS AT REGISTRATION (OPENS AT 8:15AM – FIRST COME, FIRST SERVED!)

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ALLISON ARDEN, is the Founder and CEO of SOUL + CO, a company that helps people and companies gain greater self-awareness through insights experiences, art and soul. Through simple tools for individuals and organizations based on universally familiar concepts, SOUL+CO is a new platform designed to allow organizations to prioritize investments and drive success.

Allison is a transformational business leader and advocate for leveraging our platforms for good. She spent the majority of her career launching new businesses within Advertising Age, the media platform for the advertising, marketing and media industries. As the brand’s publisher for nearly a decade, she steered Ad Age through the most volatile period in its 80-year history, amidst the economic downturn at the center of an industry undergoing seismic change. This experience gave her a deep appreciation for the incredible challenges we face in business and personal transformation, as well as a passion for finding the opportunities in these moments.

SESSION TITLE: THE ELEMENTAL BLUEPRINT: FINDING YOUR PERSONAL WHY?

Where do you want to go and how can you use your personal strengths to get there? 

In this fun and interactive workshop you will connect with amazing women and create

a visual blueprint to set your personal vision, identify the elements that define you and use them to build a plan to bring it to reality.

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DENISE PAGLIA-COLE is a Coach at Own the Room. She is considered one of the top speaking coaches in the world and is often requested by top-tier companies. Denise is comfortable speaking and teaching in any setting, from the C-Suite to the sports arena. Her passion for people spans cultures and continents. She powerfully connects and articulates her message in a way that has created profound change and inspired success for many who have worked with her. She is comfortable in that space right outside the comfort zone, and thrives in breaking new ground. She proved this special talent at the beginning of her career, when she introduced mainstream women to weight and resistance training when it was purely a man’s world. She continued her time in the public eye as a writer and host for ESPN, where she learned the “art of improvisational speaking.

SESSION TITLE: OWN THE ROOM: BE A MORE POWERFUL PRESENTER

An inspirational and interactive training that will help to highlight your strengths and empower you with the components of effective communications; if you’ve ever wished for more confidence in a meeting or wondered how to truly engage your audience, then this interactive workshop is not to be missed.  “Become strong, powerful, capable—learn how to own the room!”

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SHANNON R. INGRAM, MA, NCC, leadership, diversity & inclusion with a strong commitment to access & civic/social engagement are at the core of Shannon’s work as a National Certified Counselor, assistant professor & business founder/owner.

A tenacious motivator & Philadelphia native her leadership lens has expanded to embrace the development of others as counselors and leaders. Shannon is dedicated to improving student and employee success, expanding programs, advocating for equity and empowering students and counselors through interactive education, innovation and support.

She is an agile & collaborative leader with a skill to build positive effective coalitions. Her personal & professional experiences have fueled her passion for social justice and educational awareness and advocacy.  She is committed to reshaping landscapes while galvanizing dialogues that empower.

SESSION TITLE: LEARN HOW TO INVEST IN YOURSELF!

Shannon defines the importance of building cultural, social and emotional capital and shares the strategies needed to produce positive outcomes that foster inclusive practices and policies to seek a more diverse and equitable environment. Helping professionals to identify implicit weaknesses and build the strategies necessary to for stronger networks.

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PWC TEAM led by DINA (BROZZETTI) MANCI, Director – Technology, Media and Telecommunications at PwC Consulting. Marissa Fang, Consultant Megan Evanoka, Consultant

Dina has 14 years’ experience with PwC consulting within the technology, media and telecommunications (TMT) practice. She partners with media and telecommunications clients to develop and execute strategic transformations across marketing, digital, product management, distribution, retail and customer operations, delivering a simplified customer experience.

Over the years, she has experience across a range of geographies and has gathered a portfolio of clients expanding across the industries of telecommunications (wireline and wireless), cable, media, programming, technology, and financial services.

SESSION TITLE: PERSONAL BRANDING: SECRET TO STANDING OUT

The secret to standing out is to impress with the unique you—in person, on paper, and online. You need to create career marketing tools that will make the true you shine and leave them wanting more. It all starts with building your personal brand. Receive guidelines, tools, and takeaways to project a strong and positive professional presence.

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FINANCIAL COACHES

 SIGN UP FOR 15 MINUTE COACHING SESSIONS AT REGISTRATION (Opens at 8:15AM)

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MARLEY BERNARD is a divisional Vice President in the New York City branch of AXA advisors, LLC. Ms. Bernard focuses on retirement and distribution strategies, estate planning tactics, wealth management, tax efficient investments, asset protection strategies, and corporate benefits. She is a qualifying member of the prestigious Million Dollar Round Table (MDRT), an elite international network of the top 5% of financial professionals globally. Since 2015, Ms. Bernard has been ranked nationally as the top female Vice President in the company.

 

 

CHRISTINA MCCAUGHEY is a Financial Consultant in the New York City branch of AXA advisors, LLC. Ms. McCaughey focuses on personal financial planning including retirement strategies, wealth management, tax efficient investments, financial protection and business benefits. Christina McCaughey spent 20+ years working for leading Wall Street investments banks in 3 countries before becoming a financial consultant.

 

 

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 FELLOWS PANEL

 ALICIA RAY – Manager of Product Marketing for AT&T AdWorks

Alicia spends most of her time transforming with the rapidly morphing digital media industry at the intersection of emerging technologies and content. She also spends most of her time as an adjunct instructor, empowering college students to identify new areas of opportunities through technology-driven learning.

Alicia believes in the great philosopher Mr. Ralph Waldo Emerson’s quote “Most of the shadows of this life are caused by standing in one’s own sunshine”. Already overcoming many adversities Alicia intends to be a titan in her industry.

Alicia holds a Masters of Arts degree in Interactive Media Arts from Long Island University and Bachelor’s Degree in Graphic Design from Florida State University. Additionally, Alicia has been a featured speaker at a number of events from ad:Tech, AT&T STEM forum and a host of career development programs.

“The AD Club Fellowship program revolutionized my path to success. It was literally an augmented reality. Through this program, I saw the world and lived my wildest dream. It gave me a seat at the table, a table I thought I would never be invited to.” – Alicia Ray

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ANDEA CAMPBELL – Partner, Director, Analytics & Insights, MEC

Andea is a Marketing and Insights Executive who has worked in research for over a decade. She’s worked across a leading television station representation firm, an OOH vendor and is now at MEC global.

Andea joined MEC in 2012 on the Analytics and Insight team at a time when – more than ever – data was becoming the center piece of media decision making.  Today, Andea brings to her clients a wealth of knowledge in research with a unique perspective on how to draw insights from consumer behavior.   She has worked across several Fortune 1000 companies at MEC, such as Citibank, Energizer, Harmon and IKEA. As Partner Director, Analytics and Insights, she leads the Pepperidge Farm A&I team and is often found partnering with colleagues across the agency on new business pitches.
“The I’mPART Women’s Fellowship Program tackles an issue heavy on the Advertising industry’s mind: diversity and inclusion. Being a part of this fellowship for the past year has been an amazing experience. I’ve attended key industry conferences, sharpened my business acumen and built my network alongside a group of nine amazing women. I am honored to have been nominated and selected for this opportunity” – Andea Campbell

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 SHAQUANA  FORD, Senior Platform Manager, AOL Platforms

Shaquana is a Senior Platform Manager for AOL Platforms with a focus on Programmatic TV. Her love for data and innovation combined with the knowledge of media drew her into the advertising tech space.  The desire to solve problems has kept her here.  In conjunction with her interest in tech, Shaquana is a champion for inclusion, diversity, and community outreach. Serving as the co-lead for AOL’s Black Employee Resource Group BAOLers, Shaquana and team are shifting the culture domestically and internationally.

As a graduate of Howard University, it was instilled in her to always uplift others through service.  Outside of the office, Shaquana serves as a mentor with America Needs You, and a board member for HairOnPurpose.

“Once a door is opened it is up to you to seize the opportunity.  This fellowship has open doors that I didn’t think existed.  One year full of conferences, exposure to leadership, structured classes and access to industry events has helped to propel my career.  Plus, I’ve gained a new circle of sisters!”

– Shaquana Ford

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KEISHA STEPHEN-GITTENS, Content Manager, LiveIntent

Keisha Stephen-Gittens’ flair for marketing, storytelling and diversity stems from her vibrant upbringing in Trinidad and Tobago.  She enjoys helping brands tell their stories and her passion for content strategy is seen every day through her work as a Content Marketing Manager at people-based marketing tech company, LiveIntent.

In 2009 she started her career in the agency world managing integrated campaigns at McCann for top clients in the energy, telecommunications and banking sectors.  Since then, she has worked across various digital agencies such as MullenLowe Profero and MRM//McCann on the Global Brand Communications team supporting leadership’s brand and positioning objectives.

Keisha holds a Master’s degree from NYU in Integrated and Digital Marketing, a Bachelor’s degree in Communication Studies, and over seven years of experience in communications and implementing multi-channel marketing and advertising campaigns, driving global brand strategy and business success locally and internationally.

“This fellowship program has been a great experience and I feel truly empowered and transformed.  I look at things with a new lens…I now view challenges as opportunities, and hurdles as a chance to rethink, reinvent and re-strategize.  I have seen so many outstanding women of color who lead and run companies, who’ve all had amazing stories that led them to where they’re at today and I feel inspired as my career journey continues to evolve.  Most importantly, I have an “inner circle” of women who I have bonded with.  I call them my support system and I look forward to keeping that connection as we all develop in our careers in the years to come.” –Keisha Stephen-Gittens

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AMBER JACKSON, Account Supervisor at 360i | MAFA New York Co-Lead

Amber Jackson is a leader in digital, social media and integrated marketing. Her 5 years of experience has allowed her to create real and lasting connections between consumers and top brands, such as Oreo, Nespresso, Pantene and MasterCard.

Following her passion for diversity, inclusion and the retention multicultural talent, she re-launched MAFA New York and serves as their Co-Lead. She is an alumnus for much industry D&I programs including New York Ad Club i’mPART Fellowship, AAF’s Most Promising Minority Student Program, LaGrant Foundation, Ad Color’s Futures Program, and IPG’s Interact Associate Program. Most recently, she was the recipient of the AFF and Omnicom’s Rising Star Award.

Amber holds a MPS in Branding and Integrated Communications and a BS in Journalism, Strategic Communications.

“This fellowship not only gave me access, confidence and a stronger skill set. I also left with a sisterhood. I call these women my sister-friends because that’s who they became to me over the year long program. We are career confidants, advisers and most importantly friends. It’s a truly unique aspect of the program.” – Amber Jackson

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FEATURED MOTIVATORS

VALERIE GRAVES, whom Advertising Age magazine named one of the “100 Best and Brightest” in the entire industry, is a nationally recognized creative director of such Fortune 500 accounts as Ford, General Motors, AT&T, Burger King, General Foods, and Pepsi. A former teenage parent from the factory town of Pontiac, Michigan, Graves broke barriers in advertising as one of the first black copywriters at BBDO, Kenyon & Eckhardt, and JWT. She went on to an award-winning career as chief creative officer at the UniWorld and Vigilante/Leo Burnett agencies, senior vice president of creative services at iconic Motown Records, and creative consultant to President Bill Clinton. In 2007, recognizing Graves’s stellar career and public service via the Advertising Council and the Partnership for a Drug-Free America, industry coalition ADCOLOR granted her the title of “Legend.” She resides in New York City. Pressure Makes Diamonds is her memoir. Visit her website: ValerieGravesBook.com.

 

SUSAN LYNE is President and Founding Partner of BBG Ventures, a venture fund for women-led tech start-ups. The fund is focused on consumer internet businesses – services, content, commerce – based on the belief that there is a huge opportunity in backing smart entrepreneurs who reflect and understand the consumers driving the fastest-growing areas of the internet.  Susan has had a long career in media, commerce and consumer products. She has held leadership positions at companies of all sizes and stages, from startups to public companies, often during periods of internal or external change.  She began her career in the magazine industry, where she founded and led Premiere Magazine. She spent almost a decade at Disney, rising to President of Entertainment at ABC. She was the CEO of Martha Stewart Living Omnimedia; CEO and then Chair of Gilt.com; and she led AOL’s Brand Group, overseeing such brands as TechCrunch, Engadget and Moviefone, immediately before launching BBG Ventures. Susan is Vice Chair of the Board of Directors of Gilt.com and a director of Starz LLC. Additionally, Ms. Lyne is a trustee of Rockefeller University and The New School, and a member of the Council on Foreign Relations. She has four daughters, three sisters, and a wide circle of entrepreneur-advisees who give as much as they get. Her biggest wins have all come from listening to, building for and betting on women.

SHELLEY ZALIS, as the first female chief executive ranked in the research industry’s top 25, she changed the game, brought emotion and passion to the boardroom and has devoted herself to becoming a mentor and friend to women and leaders in her industry.  Her most recent endeavor includes launching The Female Quotient and Girls’ Lounge which supports and mentors women to find their voice, embrace their feminine leadership powers and work together to transform corporate culture.

Shelley is destined to innovate and create meaningful change. She is the Co-Founder of the ANA’s AFE #SeeHer initiative and a board member of She Runs It (Formerly AWNY), I Am That Girl, Dress for Success, The Women Economic Forum, ColorComm, The Foundation for Exxcellence in Women’s Health and the Women’s Military Symposium. A pioneer, a wife and a mother of three, she successfully juggles between CEO and Mom.

Register today for the Master Class!

Ad Club Members $225

Non-Members $300

Young Professionals $150 (Includes a Young Professional, one year membership to The AD Club, must be 30 or under.)

Use PROMO CODE: MCYP

Group Prices Available (contact: ericka@theadvertisingclub.org)