This annual marquee program – a half day of learning, discussion and networking for our membership and the advertising community at large – brings together today’s best and most interesting practitioners of marketing and media. Over 250 leaders in marketing, media and advertising will come together to address the challenges and opportunities they tackle every day.
8:00 - Breakfast, Networking & Young Pro Meet and Greet
8:30 - Conference Welcome
8:30 - 12:30 Program (There will be one, 15-minute coffee break)
Opening Brand Keynote - How Media Runs at Dunkin'
Masters of Change Panel
Hear from some of the most innovative agency, marketing and media leaders who are encouraging, enabling and insisting upon effective change in their respective companies.
AD Club Action Award
Recognizing the champions that honor and advocate diversity and inclusion in our industry.
Changing Paradigms in Media Investment
- Moderated by Martin Cass, CEO, Assembly and MDC Media Partners
- Dave Morgan, CEO, Simulmedia
- Gary Reisman, CEO, Leap Media Investments
Jay Sears, SVP Marketplace Development, Rubicon Project
Adam Solomon, Vice President, Digital Ad Products and Revenue Operations, Time Inc.
Lauren Wiener, President, Global Sales & Marketing, Tremor Video
This panel will address the myriad ways in which media investment practices are being upended, reinvented and reinvigorated. Programmatic buying and selling is stretching to move beyond digital channels, and this may well be the “year of addressable video” through both digital and broadcast platforms. Publishing content continues to push the boundaries well beyond the page, and branded content “goes native”. One thing is certain – the manner in which we have planned, placed and tracked media investments is changing.
Creative Thinking & Cool Things: Technology's Impact on Brand/Media/Consumer Relationships
- Moderated by Michael Kassan, Chairman, CEO, MediaLink
- Janet Balis, Partner & Chief Revenue Officer, betaworks
- Mark Burrell, Co-Founder, Tongal
- Ben Malbon, Director, Creative Partnerships, Google
- David Rolfe, EVP, Director of Integrated Production, BBDO New York
Some of today’s most exciting change agents share their playbooks on how brands are embracing, experimenting and leveraging new technologies to create experiences with consumers that are leading not only to increased sales but to interesting new product innovations. We will take a look at what inspires the choice of a particular technology, how brands are telling their stories through these news tools and methods, and how meaningful relationships are secured and developed. Most importantly, they will reveal how the brand, media, and agencies are working together to achieve marketplace success.
Closing Keynote and Q&A with:
Nadine McHugh, VP of Global Integrated Media Communications, Colgate Palmolive
Meredith Levien, EVP of Advertising, The New York Times
Member Tables: $2,000
Individual Member: $250
Individual Non-Member: $300
AD Club Young Professional: $100
We're thrilled to have partnered with the on demand transportation service Uber to provide new Uber users a free ride (up to $25) to or from Media:NOW. Already riding with Uber? Use you'll receive 10% off your ride the day of the event.
Contact Sydney Diana at firstname.lastname@example.org for more information.