Hispanic Heritage Month | Rockstar: Elena Polson-Heil

Elena Polson-Heil is a Costa Rican American creative force and Associate Creative Director at grey, bringing a culture-first lens from Jackson Heights, Queens—one of NYC’s most diverse neighborhoods. She hunts for the unexpected, turning cultural quirks and internet trends into ideas people can’t ignore. Her “Pantene Mango Pit Pet” idea, inspired by a Chinese Gen Z craze, took home Best in Show, Best Discipline, Gold and Bronze at The One Show Asia. A beauty obsessive by trade, Elena has reimagined Pantene’s brand identity, made waves for Maybelline New York, and is now challenging the rules of feminine care with Always and Tampax.