Hispanic Heritage Month | Rockstar: Leslie Aybar

Leslie is a marketer who has spent her career helping brands build stronger, more meaningful relationships with Latino consumers. At Verizon, she has helped shape the strategic narrative and segment work that has driven meaningful growth with Latinos, translating cultural insight into strategies that strengthen brand connection and business results. Her work sits at the intersection of culture, consumer behavior and growth, helping move the industry beyond simply reaching Latinos to understanding and engaging them more authentically. Leslie believes that when brands understand people more deeply, they build relationships that matter