Hispanic Heritage Month | Rockstar: Sofia Escasena

Sofia Escasena is an Associate Director, Content Marketing at WPP Media U.S., where she turns the company's expertise into strategic content that builds credibility and drives business growth. With 13+ years of industry experience, she elevates subject-matter experts, humanizes the brand, and translates what WPP Media knows into what clients, employees, and the industry understand.

Across multiple teams at WPP Media, Sofia has led executive visibility and speaker placement programs, driven internal communications strategy, and supported product marketing. Her background also includes brand and digital marketing in banking and e-commerce. She is a proud first-generation Cuban American, bilingual in English and Spanish.