YANGAROO Expands Ad Delivery Service to all Major Broadcast and Cable Destinations in Canada

Many agencies and advertisers have been asking for an alternative means to reach all of the Canadian market with one ad delivery system. Thus, YANGAROO has worked to ensure every major broadcast station and cable network is now online with their cloud-based platform and able to receive advertising content from agency and advertiser senders. For…

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LAST CALL: AD Club Summer Seminar Series & Enhancement Program – Register by May 20!

AD Club Summer Seminar Series & Enhancement Program kicks off on June 1st, don’t miss the chance to send your entry-level employees and summer interns.  This series is perfect to gain a 360-degree perspective and insider insight of the Advertising and Marketing industry. Presenters include:  Alex Lubar, Global CMO, McCann; Alexandra Dziuma, Director of Client Management,…

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Court Finds Affiliate Marketing Network Responsible for False Claims Made by Its Affiliates

A federal district court in Connecticut has ruled that an affiliate marketing network was responsible for false claims made by the affiliate marketers in its network when these affiliates were promoting a company that sold weight loss and colon-cleanse products through deceptive means. LeanSpa Case The case began when the Federal Trade Commission (FTC) filed…

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MEC @ Digital Content NewFronts 2015

This year’s Digital Content NewFronts featured nearly two weeks of content from 34 companies (up from 2014’s 22) including both major players (e.g. AOL, Yahoo!) and new participants (e.g. Elite Daily, Bloomberg Media), and MEC‘s team was on the ground capturing all the news and announcements. As part of our MEC@ series, MEC hosted The New Creators:…

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Redefining Bravery NYC at Creative Week

Last week, Redefining Bravery emerged in NYC during Creative Week where each of our speakers defined bravery in their very own ways. Our moderator Gerry Graf of Barton Graf 9000 opened our event by defining bravery in his own terms. “When you do brave work, it’s because that means you have value. Brave work means it’s…

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