Posts by members
Reaping the Benefits of a Diverse Workforce
America is a diverse country and grows even more diverse each decade. By 2040, ethnically diverse groups will constitute the majority. Marketers and brand leaders are coming to terms that in order to keep pace with their market share and achieve revenue growth, they must not only understand this trend. but acknowledge and embrace…
Read MoreHow Leaders Can Inspire Those Around Them
From Carly Johnson, VP, Group Director of Strategy, NA, Momentum Worldwide In this day and age, it takes a special kind of leader to rise above the challenges that face them. Inflation, mental health concerns and initiatives around DEIBA all require careful consideration and understanding for true progress to be made. But what exactly…
Read MoreCreativity at the Forefront of Data-Driven Campaigns: 3 Takeaways from IAB Canada’s Panel
As the world of digital out-of-home (DOOH) advertising continues to grow, the rise of ad tech in the space has driven tremendous advancements in the capabilities available to advertisers. From programmatic buying and selling to in-depth measurement and data-driven dynamic creatives, we’re still only scratching the surface of DOOH’s true potential. With that in…
Read MoreOOH:NOW: The Mid-Year Review 2023
Webinar Air date: Wednesday, August 10th 12:00 – 12:45 p.m. EST
As part of the very popular OOH:NOW Series, The AD Club of NY will bring together leaders of key specialist shops and full-service agencies to discuss the industry trends they’re seeing this year. They will address concerns about the economic slowdown and the potential impact on OOH. And we’ll get their take on the future – what they’re leaning into and prioritizing as a consistent and/or emerging driver for growth as a channel.
Icon – Patrice Tanaka
Patrice Tanaka is a best-selling author, public speaker on business and life purpose, serial entrepreneur, co-founder of three award-winning, PR & Marketing agencies and the consultancy, Joyful Planet, focused on building purpose-driven individuals and organizations. Life and organizational purpose are the subjects of Patrice’s best-selling books, Beat the Curve and Performance360. She is also the author of…
Read MoreInnovator – Atit Shah
Atit Shah has been dreaming up transformative brand experiences for companies like American Express, Delta Air Lines, Converse, Walmart, The New York Times, JennAir, NBC, and Vevo since the early 2000s. He is the Chief Creative Officer for Digitas North America, driving activations born out of the fusion of creative, media, data, and technology. …
Read MoreInnovator – Jessalin Lam
Jessalin Lam is VP, Diversity, Equity & Inclusion at Digitas Health. She is a DEI Champion, lifelong learner, and mentor with combined experience across learning and development, diversity and inclusion, marketing, and consulting. She is also the Co-Founder of Asians in Advertising, a global non-profit organization that focuses on community and networking, professional development opportunities,…
Read MoreIcon – Devika Bulchandani
Devika Bulchandani is a world-class marketer who leads with passion, purpose, and an uncompromising focus on creating impact. As Global CEO of Ogilvy she is responsible for all aspects of creative network’s business which spans Advertising, PR, Consulting, and Health across 131 offices in 93 countries. Under her leadership, Ogilvy was named Network…
Read MoreIcon – Steven Moy
Steven Moy is a hands-on agency CEO who lives by the philosophy “Speed is the New Black.” He has a strong track record of creating high-performing teams with new service offerings, strategic acquisition of capabilities, and high-growth partnerships. For decades, Steven has worked on large-scale digital transformation and world-recognized initiatives for global brands including…
Read MoreInnovator – Michelle Tang
Michelle brings nearly two decades of leadership experience in the drive impact and growth for leading agencies. She joined McCann in March 2022 as Chief Growth Officer for McCann North America. Since joining, she’s helped lay a new foundation for growth winning significant new clients like Prudential and Smirnoff. In April 2023, she was…
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