Innovator – Rema Vasan

Innovator — Rema Vasan

As Head of Global Gaming Business Marketing at TikTok, Rema Vasan is responsible for building innovative marketing solutions that enable the gaming industry to become TikTok fluent and wield the power of the platform to deliver against business goals. She is focused on helping brands develop strategies to engage with communities through culturally-relevant creative storytelling and leveraging TikTok’s full-funnel impact.

Prior to TikTok, Rema led global marketing for some of the biggest and most recognized brands at Pfizer, P&G, J&J, GlaxoSmithKline, Coty, and more. She has lived and worked in Asia, Europe, and North America, championing brilliant creative work and business-driving ideas, capabilities, and innovations. With 20+ years of experience, both in-house and at agencies, she addresses business opportunities and challenges with an inherently integrated mindset.

An immigrant and woman of color, Rema is a passionate believer and investor in the power of mentorship to elevate high potential talent. Rema is a proud girl mom, boy mom, dog mom and lives in New Jersey with her family.