Innovator – Christina Lu

Christina is a marketing leader and strategy enthusiast. Currently the Senior Vice President of Strategy at Carat where she is a partner to clients, Dentsu media and media partners, Christina leverages critical and creative thinking across audience insights, cultural & societal shifts, media trends, business dynamics and technology developments to drive strategy.  She is a member of the Carat Innovation Association and advocates for fresh, smart, and innovative thinking that balances cultural differentiation with relevance. 

Prior to Carat, Christina was Director of Strategy & Insights at BAV Group, a VML consultancy. As Strategy Practice Lead, she oversaw and spearheaded strategy for key clients including AbbVie, Adobe, Google, LinkedIn, Netflix, NFL, Target, and Verizon. She led the Best Countries Study in partnership with US News & The Wharton School, launching at the Davos World Economic Forum in 2018. Before BAV Group, Christina worked in prominent companies doing complex marketing strategy and analytics in pharmaceuticals, wine & spirits, education, and technology. She has spoken at industry events including Marketing Science Institute (MSI) and guest lectures at Columbia Business School, Cornell University, and New York University.

Christina is an advocate for DE&I and the AAPI community, acting as a board member of Asians in Advertising and Hello Hapi. Christina served as New York City Chapter Alumni President of the University of San Diego where she graduated with honors and first in her major. Outside of work Christina is passionate about international travel and dance. She’s traveled to over 85 countries and performed during the Madison Square Garden halftime show.