Posts by members
OOH: Signs of Recovery and Growth Video
Personalization and Authenticity are the Keys to Reaching the Ever-Growing Latinx Market
Personalization and Authenticity are the Keys to Reaching the Ever-Growing Latinx Market By Maria Teresa Hernandez, Vice President of Brand Partnerships at Mirriad I realized almost immediately out of college that my life experiences up until that point were nothing like anyone within my new professional circles. First, no one looked like me. No one…
Read MoreFinding the right talent and keeping a strong ad-tech team amidst crisis. What is it like?
Finding the right talent and keeping a strong ad-tech team amidst crisis. What is it like? From Anastasia-Nikita Bansal, Director of Enterprise Solutions at SmartyAds After the lockdown, the world realized that the best time to start digital transformation is now. Many important things are currently happening, so it is crucial not to the…
Read MoreOut of Home: NOW Recovery and Growth
Wednesday, September 29, 2021
As anticipated the OOH industry is witnessing a strong return and nearing pre-pandemic levels of interest among advertisers. In the last virtual event of 2021 The AD Club of New York will focus on two key main themes: the agency perspective and key comeback stories.
Read MoreCollab’s Approach To The New Talent Landscape
Collab’s Approach To The New Talent Landscape By Courtney Shanklin, EVP, Human Resources, Collab, Inc. What are some ways your agency/organization is keeping agency culture alive in the midst of the ever changing industry landscape? (i.e. internal initiatives, incentives, etc.) We look to nurture an environment where employees are comfortable being themselves. True connection…
Read MoreThe Future of Local Media in Advertising
Friday, October 1, 2021
Join the AD Club’s Young Professionals Committee – a group that represents the brightest and most influential young leaders in advertising, marketing and media – for an exclusive opportunity to connect with the New York State Broadcasters Association and discuss the future of local radio and television in the advertising industry.
Read MoreInfluencer Marketing Key To Back-To-School Shopping
Influencer Marketing Key To Back-To-School Shopping From Jake Terrell, Senior Director for Music & Brand Partnerships, BEN After a challenging and uncertain year, how are you seeing marketers approach back-to-school season as students prepare for the return to physical classrooms this fall? Mostly by embracing it. Everyone recognizes the challenges that come with going…
Read MoreHow Pandemic Habits Affect Back-to-school Marketing
How Pandemic Habits Affect Back-to-school Marketing From Elisabeth Castera, Marketing and Public Relations Consultant, Babette Communications and 2021-2022 AD Club Fellow With the pandemic leaving a trail of uncertainty and shoppers getting a head start on things for the classroom, how can marketers prepare for back-to-school season in terms of messaging? When it comes down to messaging,…
Read MoreBack-to-school Marketing For Changing Realities
Back-to-school Marketing For Changing Realities FROM Irina Kovalenko, CMO, SmartyAds Anything but typical – that’s how we can describe customer purchasing habits in 2020 and 2021. The lockdown has completely redefined the way people purchase goods, consume content, and make buying decisions. The economic downturn has affected practically every industry including education, which mostly shifted…
Read MoreThe Two Key Tactics Marketers Should Use For Back-to-school Prep
The Two Key Tactics Marketers Should Use For Back-to-school Prep From Will Eagle, VP Strategy & Marketing, Collab With the pandemic leaving a trail of uncertainty and shoppers getting a head start on things for the classroom, how can marketers prepare for back-to-school season in terms of messaging? The theme of back to school…
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