2024 Top 10 Advertising + Marketing Trends: Balancing Risks & Rewards

The marketing and advertising landscape in 2024 presents a complex tapestry of evolving regulations, groundbreaking technological advancements and shifting consumer behaviors.

These changes are not just trends: they are signals of a fundamental transformation in the way brands connect with their audiences. Navigating this terrain requires a nuanced understanding of the legal frameworks that govern advertising, the ethical considerations tied to emerging technologies and the strategic foresight to leverage these dynamics effectively.

For brands and agencies aiming to stay ahead of the curve, embracing this knowledge is essential for sustainable growth and ethical engagement in today's digitally driven market.

Below, Davis+Gilbert attorneys, dive deep into the realms of artificial intelligence, ride the wave of influencer marketing, navigate the landscape of consumer reviews, explore the boundaries of copyright and the public domain, uncover the secrets of fair pricing, sprint through the exciting arena of sports marketing, champion environmental causes in marketing, decode the mysteries of dark patterns, navigate the intricacies of children's advertising and privacy, and place bets on the thrilling worlds of gambling, sports betting and gaming.