The Club Insider
Five Creative Behaviors That Will Shape Campaigns for Years to Come
Every year Meta’s Creative Shop looks at campaigns from around the globe that broke through on Facebook, Instagram and our other platforms and releases The Creative Forecast, an exploration of…
How Programmatic DOOH can help marketers reach consumers at key moments to capitalize on real-time events
Few sporting events excite an audience, quite like the Super Bowl. Consistently ranked amongst the most-watched games worldwide, 2021’s Super Bowl LV drew an audience of over 91 million viewers.
Key to Great Super Bowl Ads: The Client
What goes into putting together a “most talked about” super bowl ad? A great strategy. A great idea. A great client that trusts their gut. A great client that trusts…
Owning Big Cultural Moments
Big cultural moments like The Oscars or Grammys that would gather people around the living room have changed profoundly. The “Big Game”, the most iconic of them all, has historically…
Super Bowl LVI: The Biggest Ad Event of the Year
The Super Bowl presents two forms of entertainment: the annual championship game of the NFL and the most notable commercials. Hundreds of millions of viewers are likely to discuss the…
Brand Strategy Going Into Super Bowl LVI
A common misstep for brands is when they fail to find out what people are already talking about on places like social. If you aren’t driving content with timely and…
The Top 10 Advertising and Marketing Legal Issues to Watch for in 2022
2022 has the potential to be a major year for the advertising and marketing industry — new laws and guidance are going into effect, the Federal Trade Commission (FTC) is…
How digital out-of-home can meet the data privacy moment
Apple's iOS 14.5 privacy changes, which force apps to get explicit consent to track user behavior, tore through the ad tech ecosystem like a tornado. The privacy policy Apple calls App…
NFTs, Hybrid Commerce, and More for Advertising in an Unpredictable and Complicated Reality
NFTs are new tools in the marketing technology stack for brands to use to reaffirm loyalty and amplify cultural impact. Brands ceding control to consumers has been one of the…
Political Spending Poised to Drive CTV Ad Spend Ahead of U.S. Midterms
While COVID-19 will be a lingering source of uncertainty, it shouldn’t be considered the defining factor in the growth of connected TV (CTV) specifically. It’s true the pandemic disrupted the…