The Club Insider
How to Measure Impact as Audiences Shift to Streaming
First, Netflix announced that they’ll begin offering an ad-supported subscription tier. Then, both Peacock and Amazon emphasized virtual product placement offerings during their Newfronts presentations. As viewers continue to prefer…
How can Brands Capitalize on Sustainability in our New Remote World?
When we talk about sustainable development in the context of business, we mean the company strives to achieve a balance in all aspects of its functioning: social, ecological and financial.…
Q&A with Soyoung Kang, CMO, eos Products
I’m so proud to be part of an industry whose very existence is about creating change – changing minds, changing behaviors. That means we have a great opportunity to create…
Sports Betting: Where the Future Is Online
Although the U. S. Professional and Amateur Sports Protection Act of 1992 (PASPA) previously prohibited most states from legalizing sports betting, the Supreme Court found in 2018 that PASPA was…
Sustainability in the Auto Vertical
Working at BEN for over 15 years, I’ve seen the evolution of our business as well as brands’ businesses and their missions. Through the years, there’s been an increased focus…
On the Green Screen: How DOOH Can Help with Climate Change
As the global climate crisis continues, consumers are looking for brands that are more than just a well-intentional mission statement. They are looking for action. Just as offices and products…
Drop Shots Lets Clients Watch Through a Photographer’s Viewfinder
Drop Shots is a remote workplace solution that allows clients to take part in and collaborate on photo shoots virtually and in real-time via a low-latency view through the lens of…
AnyClip Wins 2022 NAB Show Product of the Year Award
AnyClip announced today that its AI-powered video management platform for Business has been named both an Overall Winner (Capitalize) and Category Winner (Asset Management, Automation and Playout) for the 2022…
Hivestack Announces Global Alliance with Xandr for Programmatic Digital Out of Home (DOOH)
The alliance will enable Xandr Invest advertisers to programmatically purchase digital out of home (DOOH) inventory on a global scale via the Hivestack Supply Side Platform (SSP)
Best Creative of 2022 So Far
I got a real laugh out of the “Welcome to the Icelandverse” campaign. It’s weird, irreverent, and takes the absolute piss out of contemporary tech.