Meet the 2023 Fellow – Fatima Chaudhry

Meet the Fellow — Fatima Chaudhry “Verily, with hardship comes ease” – Quran 94:6 Fatima is a dedicated business intelligence enthusiast with experience in performance analytics, business strategy & advertising technology solutions. She joined Initiative in 2019 and has since served as an analytics lead for clients across verticals including auto-retail, technology/software, pharmaceutical and retail.…

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Reaping the Benefits of a Diverse Workforce

  America is a diverse country and grows even more diverse each decade. By 2040, ethnically diverse groups will constitute the majority. Marketers and brand leaders are coming to terms that in order to keep pace with their market share and achieve revenue growth, they must not only understand this trend. but acknowledge and embrace…

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Icons, Rockstars, & Innovators – Lynnwood Bibbens

Lynnwood Bibbens is a serial entrepreneur and the CEO & Founder of ReachTV. As CEO, Bibbens has taken a leadership role in identifying new markets and opportunities for the ReachTV Network, resulting in the Company’s seminal sales, distribution and partnership deals with world-class traditional and digital media and technology powerhouses. Bibbens has led the Company’s…

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Icons, Rockstars, & Innovators – Tessa Green

Tessa Green’s career trajectory is filled with purpose, intentionality, and passion. On the heels of a 7-year career in the Banking and Telecommunication industries, Tessa embarked on a career in media focused on elevating brands and authentically connecting with consumers. She is an accomplished advertising and marketing leader with over 15 years of experience with…

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Icons, Rockstars, & Innovators – Marc Strachan

Always thinking forward, and looking for new ideas, Marc Stephenson Strachan brings significant credentials to the Marketing & Advertising Industry. Marc is currently the CMO of the ADGILE Media Group, the nation’s first tech- enabled truck-side media and promotional platform. Before establishing his Coaching practice, and The Arsenal Approach© to personal and professional development, Marc…

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Icons, Rockstars, & Innovators – Neal Arthur

Neal Arthur is the CEO for Wieden+Kennedy. During his career, Neal has expanded Wieden’s portfolio of clients to include a broad and diverse roster of iconic brands. Under his leadership, the agency has grown significantly and in 2021, celebrated its best year on record. Wieden+Kennedy has consistently been recognized as one of Fast Company’s “Most…

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Icons, Rockstars, & Innovators – Kenetta Bailey

Kenetta Bailey is Senior Vice President of Marketing for Clear Channel Outdoor Americas (CCOA). In her role, Kenetta takes the lead on crafting and telling the CCOA story. She’s responsible for product marketing, creating insight-driven sales programs, and for how the company uses its sales presentations, website, social media and digital marketing to drive leads…

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Icons, Rockstars, & Innovators – Jared Vail

Jared leads the analytics practice across Quigleys clients. Jared has worked in the advertising and technology space for the last 12 years on brands such as Comcast, Samsung, Bank of America, and BMW. Throughout his career, he has had the pleasure of working with many extremely talented colleagues across the adtech and agency space. These…

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Icons, Rockstars, & Innovators – Tynesha Williams

Tynesha is SVP, Executive Creative Director of 3AM. She is a daring creative and problem solver with an extra large side of cultural expertise; The New Business combo meal. She not only builds creative departments with that same mix of fearlessness, but also consistently builds strong creatives. A self-proclaimed “shaper,” she has long been committed…

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Icons, Rockstars, & Innovators – Mike Shannon

Experienced marketing executive with over 20 years of advertising, media and sponsorship experience across sports, out of home, radio, digital & event activation. Mike is the CEO of Monster Edge; a leading marketing company working with Historically Black Colleges & Universities(as well as urban markets) to maximize their partnership opportunities. Prior to launching Monster Edge,…

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