10 Negotiation Skills for Career Advancement

By Jordan Quigley, North American vice president for Robert Half’s administrative and customer support group From agreeing to your starting day to signing off on your retirement package, your negotiation skills can play an integral part in your professional life. The ability to negotiate effectively can help you get the pay and promotions you want,…

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Future of E-Commerce: AI & Web3

Q&A With Pooja Daphtary, Director, Integrated Production, NA at Momentum Worldwide   The world is moving into a mostly digital world, especially since the global pandemic – What is your brand/company’s strategy in continuing with an “e-commerce” using AI and Web3, based goal as we shift back into a “new normal” and back to in-person? …

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Can Media Quality Measurement Drive Bigger Budgets To Programmatic DOOH?

Originally Posted on ad exchanger by Anthony Vargas  The programmatic digital out-of-home (DOOH) market has been growing at a steady clip, and ad buyers are now looking at media quality metrics beyond audience reach and impressions. But assessing the quality of physical screens across a variety of real-world locations requires new mechanisms. To encourage more…

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SXM Media: The Advertiser’s Guide to the Holidays

There’s Snow Time Like the Present We’re currently at the peak of summertime. The sun’s a-blazin’, kids a-playin’, and your media budget is rampin’ up for the holiday season. So what better time to bring you everything you need to know to ensure this year’s campaign resonates and differentiates? No one knows your industry better…

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Inside the Evolving Workplace: Leadership, Employee Expectations, and the New Hiring Landscape

Q&A with Courtney Branson, Head of People at Grocery TV What are the top three priorities for leaders? Employees? Leaders Sustainable Business: Building an effective and efficient company through clear performance expectations and focused goals instead of over-hiring or overwhelming their team.  Team Growth: Investing in the company’s future through holistic training, feedback, and diverse…

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Changes In Workplace Culture

Q&A with Natalie Traynham, SVP, Talent Attraction & Diversity Outreach, Momentum Worldwide What are the top three priorities for leaders?  Creating an Enabling Environment: Empower your employees to thrive in a supportive and secure space and promote Diversity and Inclusion by fostering varied perspectives within your teams, for an environment of innovation and collaboration. Unlocking Growth…

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Reaping the Benefits of a Diverse Workforce

  America is a diverse country and grows even more diverse each decade. By 2040, ethnically diverse groups will constitute the majority. Marketers and brand leaders are coming to terms that in order to keep pace with their market share and achieve revenue growth, they must not only understand this trend. but acknowledge and embrace…

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Wellness in Business: Sustainability

  Q&A with Jenna Cosenza, Associate Director, People Strategy & Development, Momentum Worldwide How do you sustain talent in your company? How can companies sustain purpose-driven initiatives and business practices? How do you sustain talent? By making the experience of working at our business unlike any other. An experience that puts people at the center.…

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UGG Uses Weather Triggers to Boost Purchase Intent for its New Collection

  By Carlin Jessop, original post appears here. In today’s competitive marketing landscape, well-established brands are constantly searching for innovative ways to generate excitement and promote their new product launches, while finding innovative ways to connect with in-market buyers. Digital out-of-home (DOOH) technology offers cutting-edge capabilities that enable notable brands, like UGG, the opportunity to launch…

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