Member Insights
Changes In Workplace Culture
Q&A with Natalie Traynham, SVP, Talent Attraction & Diversity Outreach, Momentum Worldwide What are the top three priorities for leaders? Creating an Enabling Environment: Empower your employees to thrive in a supportive and secure space and promote Diversity and Inclusion by fostering varied perspectives within your teams, for an environment of innovation and collaboration. Unlocking Growth…
Read MoreReaping the Benefits of a Diverse Workforce
America is a diverse country and grows even more diverse each decade. By 2040, ethnically diverse groups will constitute the majority. Marketers and brand leaders are coming to terms that in order to keep pace with their market share and achieve revenue growth, they must not only understand this trend. but acknowledge and embrace…
Read MoreWellness in Business: Sustainability
Q&A with Jenna Cosenza, Associate Director, People Strategy & Development, Momentum Worldwide How do you sustain talent in your company? How can companies sustain purpose-driven initiatives and business practices? How do you sustain talent? By making the experience of working at our business unlike any other. An experience that puts people at the center.…
Read MoreUGG Uses Weather Triggers to Boost Purchase Intent for its New Collection
By Carlin Jessop, original post appears here. In today’s competitive marketing landscape, well-established brands are constantly searching for innovative ways to generate excitement and promote their new product launches, while finding innovative ways to connect with in-market buyers. Digital out-of-home (DOOH) technology offers cutting-edge capabilities that enable notable brands, like UGG, the opportunity to launch…
Read MoreIcons, Rockstars, & Innovators – Lynnwood Bibbens
Lynnwood Bibbens is a serial entrepreneur and the CEO & Founder of ReachTV. As CEO, Bibbens has taken a leadership role in identifying new markets and opportunities for the ReachTV Network, resulting in the Company’s seminal sales, distribution and partnership deals with world-class traditional and digital media and technology powerhouses. Bibbens has led the Company’s…
Read MoreIcons, Rockstars, & Innovators – Tessa Green
Tessa Green’s career trajectory is filled with purpose, intentionality, and passion. On the heels of a 7-year career in the Banking and Telecommunication industries, Tessa embarked on a career in media focused on elevating brands and authentically connecting with consumers. She is an accomplished advertising and marketing leader with over 15 years of experience with…
Read MoreIcons, Rockstars, & Innovators – Marc Strachan
Always thinking forward, and looking for new ideas, Marc Stephenson Strachan brings significant credentials to the Marketing & Advertising Industry. Marc is currently the CMO of the ADGILE Media Group, the nation’s first tech- enabled truck-side media and promotional platform. Before establishing his Coaching practice, and The Arsenal Approach© to personal and professional development, Marc…
Read MoreIcons, Rockstars, & Innovators – Neal Arthur
Neal Arthur is the CEO for Wieden+Kennedy. During his career, Neal has expanded Wieden’s portfolio of clients to include a broad and diverse roster of iconic brands. Under his leadership, the agency has grown significantly and in 2021, celebrated its best year on record. Wieden+Kennedy has consistently been recognized as one of Fast Company’s “Most…
Read MoreIcons, Rockstars, & Innovators – Kenetta Bailey
Kenetta Bailey is Senior Vice President of Marketing for Clear Channel Outdoor Americas (CCOA). In her role, Kenetta takes the lead on crafting and telling the CCOA story. She’s responsible for product marketing, creating insight-driven sales programs, and for how the company uses its sales presentations, website, social media and digital marketing to drive leads…
Read MoreIcons, Rockstars, & Innovators – Jared Vail
Jared leads the analytics practice across Quigleys clients. Jared has worked in the advertising and technology space for the last 12 years on brands such as Comcast, Samsung, Bank of America, and BMW. Throughout his career, he has had the pleasure of working with many extremely talented colleagues across the adtech and agency space. These…
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