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Oringally Posted on Digital SignageToday By Jeff Gunderman, President, EYE Corp Media Thirty years ago on Oct. 21, 1985, the “Back to the Future” franchise was born. The three-part series began with time travel into the past, but in “Back to the Future Part II,” Doc and Marty traveled to 2015, where the movie predicts…

By Jeff Beer Originally posted on Fast Co. Create Industry leaders talk about advertising and the LGBT audience, how brands should be engaging the community in the coming years, and more. One thing that can consistently spark an outbreak of flop sweats among most marketers is the ongoing challenge of keeping up with the pace…

By Jennifer Risi is Managing Director, Ogilvy Media Influence; Head of Media Relations, North America at Ogilvy Public Relations Five years ago — during the height of the social media marketing revolution — many experts predicted the end of earned media — influence gained through non-paid channels. Fast-forward to today and earned media is more important…

Last week, The AD Club of New York took another look into the latest trends impacting our field, specifically the beauty industry. Senior editor of Yahoo Beauty, Joanna Douglas facilitated the discussion featuring Co-Founder & CEO of Stowaway Cosmetics, Julie Fredrickson, and Media Communications Manager of Unilever USA, Katie Willoth. Fredrickson and Willoth  both addressed their campaign…

Last week we hosted our 12th Annual Advertising Futures Competition to honor our commitment to professional development across the industry. 16 agencies partnered with 16 different high schools to create an anti-bullying campaign and encourage pre-teens and teens to stand against bullying. To share the stats:  The brief, I Am A Witness, was provided by…

A new white paper, titled “Both Head and Heart,” will be unveiled during Advertising Week XII September 28-October 2 in New York City. The paper will be presented by Monique L. Nelson, Chair and CEO, UWG, one of the country’s leading multicultural agencies, and Jeff Yang, SVP, Multicultural Consulting Lead, The Futures Company, a strategic insight and…

At the last ADTHINK, we heard from Gina Waldhorn, Co-founder of Evol8tion, who questioned three innovative entrepreneurs Canvs, Msg.ai, and Wrapify, about what happens when brands and startups come together. With the help of our well-regarded panelist: Timothy Hubbell, ‎Director, Brand Marketing, ESPN; Elliot Lum, VP Strategic Marketing, Sony Music (Columbia Records); and, Kate Worthey,…

Redefining: Talent was one of many panels held during Advertising Week where each of the speakers explored how the industry is adapting and shifting to the new talent landscape. Moderator Amy Farley of Fast Company opened the event by welcoming the panel, which included Justin Gignac of Working Not Working, Sophie Kelly of The Barbarian…